BEIJING, July 30, 2015 /PRNewswire/ -- The joint fashion show, recently held by Junko Koshino and SAND RIVER was a huge success. The event took place in the Beijing International Convention and Exhibition Centre.
Xiuling Guo, creator of SAND RIVER, joined Junko Koshino on the catwalk and was given a standing ovation. Guo, a renowned expert in the Chinese cashmere textile industry, was delighted by the Junko Koshino show.
As the chief designer of this top Chinese cashmere brand, Junko Koshino is on a par with Issey Miyake and Yohji Yamamoto in Japan.
Junko Koshino and SAND RIVER develop creative association
In the summer of 2012, Junko Koshino first visited SAND RIVER's flag ship store at Old Pier, Bank of Huangpu, Shanghai. She was surprised to find how SAND RIVER technologies had transformed old-fashioned warm, thick cashmere products using open weave designs with lace, embroidery, macrame and leather.
Since inception SAND RIVER smashed all the cashmere stereotypes by creating a new chic and elegant cashmere fashion designs. The perfect amalgamation of modern technology was achieved by using bold, artistic cross-border cooperation, natural dyeing materials, fine and elegant weaving processes using cashmere, silk, linen, leather and other natural raw materials. This combination gives SAND RIVER its balance between modern and traditional, between raw nature and refined technology, with the exquisite beauty of the resulting products leading to 'love at first sight' for Junko Koshino who immediately accepted Ms. Xiuling Guo's invitation to become the chief designer of SAND RIVER.
Junko Koshino has again shown Beijing her classic cashmere designer fashions for SAND RIVER. In this latest collection she fuses the cultural exchange between China and Japan. This boldly designed SAND RIVER cashmere collection exemplifies the lightness of cashmere fibre, exhibiting its flexibility as a can be worn all year round.
About SAND RIVER
SAND RIVER is a Chinese fashion cashmere brand based in Shanghai. Founded in 2002, it has a number of stores in Beijing, Shanghai and other Asian cities, and has more recently expanded into international markets.
Visit www.sandrivercashmere.com, to get more information about SAND RVER.
About Junko Koshino
Junko Koshino first took her designs to Paris at the end of the 1970s, launching her unique style during Paris fashion week. Since then, she has enjoyed a high status in the fashion industry.
SOURCE SAND RIVER