LONDON, March 14, 2013 /PRNewswire/ --
Today (14th March 2013) The Cake Awards have revealed the judges who will decide the very best British cakes. Bruce Langlands, Director of Food at Harrods, award winning Pâtissier and Chocolatier, Will Torrent, and Master Patissier, Eric Lanlard will be included in the line up of judges that will decide the ten category winners to be announced at the award ceremony in June.
The Cake Awards are the only awards dedicated to recognising excellence in cake - from the finest tea room slice and grandest hotel fancies to the myriad varieties on the shelves of supermarkets, bakery shops and retail food chains across the country.
Judging will take place on the 9th and 10th April in a specially designed facility, where every product will be judged by the panel of experts. The credibility of the Awards is dependent on the independence and consistency of the judging process, where everything from kitchen to judge's fork is controlled to ensure participants get an equal and fair chance. Every judge records their own feedback and comments and then the group discuss the merits of each product. All entrants will receive detailed written feedback on their product.
The full list of judges is -
Loic Carbonnet, Head Pastry Chef at the Lanesborough
Sarah Crouchman, Executive Pastry Chef of Rhubarb
Professor David Foskett MBE CMA, Head of the London School of Hospitality and Tourism at University of West London
Andy Goss, Founder of Hungry for Success Consultancy
David Green, Food Technologist at Food Industry Support Ltd
Allan Jenkins, Editor of Observer Food Monthly
Bruce Langlands, Director of Food at Harrods
Eric Lanlard, Master Pâtissier
Wendy Miranda, Lakeland's Customer Ambassador
Charlotte Morgan, Food Writer for Lovefood.com
Philip Owens, Director of Bespoke Menu Design Ltd
David Swann, Quality & Innovation chef at Marks & Spencer
Will Torrent, award winning Pâtissier and Chocolatier
Sue Wilkins, Founder Panache PR
Wendy Miranda, Lakeland's Customer Ambassador commented: "Cake trends may change but the simple pleasure of making and sharing them never does. Cakes are one of life's constants, whether you're celebrating something special, catching up with friends and family or simply taking a little time out, everything grinds to a halt when the cake comes out!"
The awards are now open to enter, featuring a range of categories from Tea Room Cake to Wedding Cake and Supermarket Cake. Only the cakes that have it all will be awarded with the prestigious Cake Awards title, with winners being announced at the afternoon tea and awards ceremony on the 19th June at the Park Lane Hotel in Mayfair, London.
The Cake Awards is a joint venture between food industry expert Jane Milton and event organisers UBM Awards & Partnerships.
Jane Milton, Co Founder of The Cake Awards said: "The diverse selection of judges on our expert panel, will determine the best cakes available in the UK - and what better endorsement of your product than getting the seal of approval from these highly regarded individuals."
To enter The Cake Awards or for more information visit http://www.thecakeawards.com. Entries must be submitted by 5pm on 28th March 2013.
About the Cake Awards
The inaugural Cake Awards will take place on 19th June at London's Park Lane Hotel. Designed to celebrate the best in cake, the awards will recognise everything from wedding cakes, Christmas cakes and the cake mixes you bake at home. The Cake Awards reward only those cakes - and their bakers - that stand up to the scrutiny of an elite panel of judges made up of some of the UKs most respected chefs, bakers and food industry experts.
About Jane Milton
Jane has 25 years commercial experience within the food and food marketing industries and has had a lot of exposure to bakery products throughout her career. Jane grew her own chocolate brownie brand and now works with retailers and manufacturers helping them find new products and markets and the manufacturers to produce them. Cakes and bakery remain a large part of her work and she also helps with strategy and systems on several food industry awards programmes.
About UBM Awards & Partnerships
UBM Awards & Partnerships is part of one of the largest event companies in the world. They create, design and deliver Awards ceremonies that reach thousands of people globally across every sector. Their Awards publicly celebrate excellence, highlighting what is best, what is effective and what is valued.
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UBM Awards & Partnerships
SOURCE The Cake Awards