ELY, England, June 12, 2014 /PRNewswire/ --
Joliette is a new brand of Caribbean Inspired Hair & Skin products created by mother and daughter duo Joliette Sutherland and Alicia Thornthwaite. Joliette's uniqueness is defined by the use of natural ingredients inspired by the Caribbean to create products for healthier hair and clearer skin. Using their combined knowledge of healing herbs, oils and butters which has been passed down through the generations, they were able to bring together their passions for science and beauty and a love of the Caribbean.
Alicia, a drug scientist and Joliette, a mathematician, are the team behind award winning, online store AfroDeity. AfroDeity retails and features oils and butters from the Caribbean to a new receptive UK audience. The ultimate goal of AfroDeity, is to help small farms in the Caribbean by injecting new life into the declining agricultural industry. Their new brand Joliette expands on this goal by widening the reach of these natural ingredients in the UK.
Founder Joliette Sutherland is a big fan of the product range named after her, saying:
"After using the Joliette Hair Mud Mask my hair was so soft and manageable that I was happy to go back to my naturally curly hair which was a necessary change after years of damage from straightening my hair with chemical relaxers."
Joliette Curl Me Soft (£14) has proved to be Joliette's most popular product to date, a light shea butter and aloe vera based leave-in conditioner that comes in three Caribbean varieties. However, Joliette also offers balms, butters and clays to look after your hair and skin.
Recently featured on BEN TV and in Isis magazine, Joliette is taking off at a rapid speed, with C:hub magazine praising Joliette Curl Me Soft Caribbean Berry as providing: "sheen without the grease".
SOURCE AfroDeity Ltd