LONDON, October 29, 2015 /PRNewswire/ --

#AlwaysRemembered #AlwaysRed @ElizabethArdenUK @PoppyLegion

Make A Gift Of Charity For 11th November 2015

Each year, during the Poppy Appeal and Remembrance time we all remember the extraordinary contribution that Service men and women, veterans and their families make, to our country.

     (Photo: http://photos.prnewswire.com/prnh/20151029/281750 )

Elizabeth Arden has long supported women throughout their war efforts, even creating a red lipstick for female US Marines to wear as part of their standard issue uniform during the Second World War. With this in mind, Elizabeth Arden will donate £5 from every Always Red Fragrance* sold between October 11^th and November 11th to help The Royal British Legion continue to provide care and support to Service personnel, veterans of all conflicts (past and present) and their families.

Elizabeth Arden will also be offering a complimentary "Red Lip Look" as an added bonus for anyone purchasing Always Red. Perfect for those wanting to find their perfect shade of red lipstick in time for the festive season.

The Power of Fragrance  

Fragrance has a way of evoking memories and emotions that is quite unique. Whether bought as a gift for yourself or for a loved one for Christmas, this purchase will also donate to a worthy cause that is truly supportive of the backbone to our country.

"Nothing has the power to evoke memories like fragrance, with the unrivalled ability both to trigger and to 'make memories' - marking landmark moments in our lives, through beautifully-woven aromatic materials - is one of the key reasons we love it so. And of course, when we wear a fragrance ourselves, we are creating tomorrow's memories for the people we treasure in our lives." 

• Jo Fairley, Founder and Author of The Perfume Society

So as ever, wear your poppy with pride this year, but as the Poppy Appeal 2015 approaches, why not purchase a charitable Christmas gift of Always Red? Making memories - and making a difference to those who are helped by The Royal British Legion.  

Honour our Armed Forces and support The Royal British Legion at Elizabeth Arden Counters between Sunday 11th October and Sunday 11th November 2015. 

Notes to Editors: 

* Elizabeth Arden Always Red Fragrance £27 for 30ml, £38 for 50ml, £54 for 100ml

SOURCE Elizabeth Arden UK