Johnnie Walker the Strongest Spirit in 2011

BROMSGROVE, England, October 10, 2012 /PRNewswire/ --

A brand new report has revealed that Johnnie Walker retained its position as the leading global spirits brand in 2011.

The annual report entitled 'Top Performing Spirits Brands' was recently published for the second time by just-drinks and IWSR. It confirms that out of the 124 brands ranked by volume, value and growth, Diageo owned Johnnie Walker was rated as the clear leader on the international stage.

Johnnie Walker also came out top in just-drinks' own survey, having been awarded an impressive 341 points for brand strength by readers worldwide. LVMH's Hennessy Cognac was named second strongest brand with 339 points followed by Pernod Ricard's Chivas Regal.

Scotch Whiskey also dominant

Scotch Whiskey also outperformed all other categories, accounting for 33 of the best-selling individual brands. This is largely attributable to Scotch's universal popularity, a strength that escapes many of its rivals. Vodka, rum, non-Scotch whiskies and tequila all featured prominently in the survey, boasting 21, 12, 10 and seven leading brands respectively.

The report was compiled by IWSR editor Alexander Smith and combines quantitative and qualitative research with insightful industry opinion to identify the best-performing brands in any given year. The annual volume, value and growth data is complemented by the findings of just-drinks' unique spirit brand ratings survey.

To obtain the full report and user-friendly additional Excel files, please go to: Top Performing Spirits Brands.

About just-drinks.com

Established in 1999, just-drinks is a leading online resource for the global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that is delivered to over 92,000 business executives per month.

Via its web site, webinars and in-depth management briefings just-drinks offers insight into soft drinks, wine, beer, liqueur and whiskies industry developments and supply-chain trends, brand and corporate strategies, CONSULT research platform, enterprise technologies such as PLM and ERP. Furthermore, just-drinks supplies news on manufacturing developments and how the drinking industry retailers perform around the world.
For details of how just-drinks is helping decision-makers make decisions, visit http://www.just-drinks.com

For further information and images please contact Kate Varvedo, marketing communication manager at Aroq Limited, on +44(0)1527-573-616, e-mail kate.varvedo@aroq.com.