Johan Edfors Challenges Start Today for All Golfers in Sweden, Norway and Denmark

ESPOO, Finland, May 24, 2012 /PRNewswire/ --

Golf GameBook today announced the launch of three Johan Edfors Challenges, open to all golfers in Sweden, Norway and Denmark. - I welcome everyone to participate just by playing and enjoying golf. To make everyone's game more fun, prizes will be awarded not only for good results but also for "fun" results such as "those who played most holes with five strokes," says three-time European Tour winner Johan Edfors. - I want to get everyone excited about playing golf. Golf GameBook now makes it possible for me, Hills Golf Club and Black Mountain Golf Club to include everyone and offer a fun golf contest on a large scale across national borders.

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Guaranteed to make any golfer pleased, Johan Edfors, Hills Golf Club and Black Mountain Golf Club will give away great prizes every week in three categories. Black Mountain Golf Club in Thailand will sponsor a room and green fees for two at Black Mountain for a week.  Johan Edfors and Hills Golf Club in Sweden will sponsor a year's membership at Hills Golf Club and a package of four green fees to play at Hills.

The first Johan Edfors Challenge is played during the weekend starting today on May 25 and the other two during the weeks starting on May 28 and June 4, 2012. Every individual round on any golf course counts if the player keeps score with the Golf GameBook iPhone or Android smartphone application or enters it manually in the player's own Golf GameBook web Clubhouse profile at http://www.golfgamebook.com. Both the Golf Gamebook app and the web Clubhouse are free. Each week's three winning categories are not revealed until the following Monday.

Golf GameBook is the ultimate golfer's app that comes with an amazing set of features built-in and real-time - easy mobile scoring, leaderboards, game formats, chat, social sharing and more. - GameBook connects golfers both on and off the course with incredible ease in a way that no other mobile or online solution can match, says former European Tour player and GameBook CEO/co-founder Kalle Väinölä.

Golf GameBook has already been enjoyed by golfers on almost third of the world's golf courses and its live leaderboards have been viewed millions of times via smartphones, web or at the GameBook web Clubhouse. The Golf GameBook Clubhouse, a free online community for golfers, takes the social and sharing aspects of the smartphone application to the next level. At the Clubhouse, you can follow and comment on your friends' games real-time from wherever you are, store your scores, and compare your golf statistics with those of your friends.

The Official Rules for the Johan Edfors Challenges can be found on the Golf GameBook web site at http://www.golfgamebook.com/press.

About Golf GameBook

Golf GameBook combines golf with the latest smartphone technology allowing you to experience golf like never before both on and off the course:  

GameBook - off course:  Live leaderboards & chat with friends who are playing. Get notified when your friends play*.  Invite friends. Scores, stats, photos & chat history automatically in one easy place in your profile. Track & compare performance.

GameBook - on course: Easy scorecard. All popular game formats. Friendly wagers & contests. Live leaderboards & chat between all teams & friends anywhere. Share games on Facebook*. In-app camera*.

* Soon also for Android.

The Golf GameBook iPhone and Android app, as well as the web Clubhouse at http://www.golfgamebook.com, are free. GameBook is a registered trademark of GameBook Oy, Finland.

For more information, please contact:
Kalle Vainola, co-founder and CEO, GameBook Oy
Phone: +358-400-955-955
kalle@golfgamebook.com
http://www.golfgamebook.com