NEW YORK, June 14, 2017 /PRNewswire/ -- Jenny Bullis has been promoted to Global Chief Strategy Officer for [m]PLATFORM, GroupM's proprietary audience intelligence and activation solution, enabling clients to build personalized consumer relationships at scale.
In her new role, Bullis is charged with creating the strategy for the global roll out of [m]PLATFORM, ensuring that the data sets and the technology suite are the most powerful in every market in which GroupM's agencies deliver media services. With her extensive client centric background, Bullis will play a central role in ensuring clients are able to apply data driven insights throughout their communications campaigns.
Most recently, Bullis led Essence's London Office as CEO for EMEA and prior she was managing director for Annalect in UK and EMEA. Her 20 years of experience also includes client-side leadership roles heading media for BT, Sainsbury's and ITV. This span of experience perfectly places Bullis to drive value from the real world application of data and insights for clients.
Reporting to Brian Gleason, Global CEO of [m]PLATFORM, and serving as a member of the [m]PLATFORM global executive committee, Bullis will work closely with [m]PLATFORM's technologists and business leaders from across the group to design tailored and flexible models for an array of clients with different needs in the areas of data-driven insights and "channel neutral" media activation. The flexibility of [m]PLATFORM to support GroupM's various agencies and specialists as well as key partners at other WPP companies -- and the diverse set of clients they collectively serve -- is a key component of Bullis' remit.
Bullis will transition from her role at Essence to her new position with [m]PLATFORM over the next several months.
"I am really excited to join such a visionary team. I have seen what [m]PLATFORM is capable of, and I genuinely believe we will change the way media is planned and executed, raising the bar for the industry, and driving successful business outcomes for all our clients."
Brian Gleason added, "Jenny brings an incredible mix of experience running digital-first business, data and media ecosystems as well as a passion to drive transformation in our industry. She will bring a unique perspective as we broaden our engagement strategy across the globe, and I am thrilled she is joining our team."
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, Mediacom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM's primary purpose is to maximize the performance of WPP's media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM's focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP's data investment management group, Kantar. Together GroupM and Kantar account for over 50% of WPP's group revenues of more than $20 billion.