BARCELONA, Spain, March 24, 2017 /PRNewswire/ --
This year Barcelona Bridal Fashion Week is concentrating its campaign to promote the show and attract buyers in Asia, with a focus on Japan as the gateway to the oriental market. The show's commercial power and role as a strategic focus for the sector are two of the main variables that motivate its efforts to attract key buyers, promoters and influencers from the Asian market.
The next edition of Barcelona Bridal Fashion Week will be held on 25-30 April 2017 in Fira de Barcelona's Gran Via exhibition centre, where 300 wedding and evening wear fashion brands, 65% of them international, will present their new collections for the 2018 season.
This time, the show is expanding its international vision and looking outside Europe, the USA and Latin America to get closer to Asia, a key continent for the bridal industry, and using Japan, as the country boasts all the basic requirements for the promotion of high-end bridal fashion. It is an economic powerhouse and a lover of good taste, the world's most prestigious fashion houses and top quality fabrics, all values that reflect those of BBFW and of the brands that take part in it.
Furthermore, the report 'Millennial Brides: Born in the 1980s; getting married today', commissioned by the trade fair and written by the IESE Business School lecturer José Luis Nueno, also points to Asia as a key market for the sector's future as it is home to 50% (383 million) of the world's millennials, i.e. young people of marriageable age, as well as 65% of the world's weddings.
BBFW will also be hosting the catwalk shows of 25 major firms: Rosa Clará will be kicking the show off, followed until 28 April by the St. Patrick Studio of the Pronovias Fashion Group, making their world debut at BBFW; Jesús Peiró; Cristina Tamborero; Sophie et Voilà Collection; YolanCris; Isabel Sanchís; Inmaculada García; Ángel Sánchez; Marylise & Rembo Styling; Isabel Zapardiez; Ana Torres; Raimón Bundó; Jordi Dalmau and Matilde Cano; Marco & María; Patricia Avendaño; Galía Lahav; Cymbeline; Ramón Sanjurjo; Morilee Madeline Gardner; Carla Ruiz; Sonia Peña and Demetrios. Pronovias will close the fashion shows this year on Friday, 28 April.
From 25 to 30 April 2017
SOURCE Fira de Barcelona