JAGTAG Expands its Mobile Marketing Platform With New QR Code Offering

NEW YORK and LONDON, February 17, 2011 /PRNewswire/ --

- New Capability Enables Consumers to Use Any QR Code Scanning Application* or Their Phone's Camera to Easily Interact and Receive Multimedia Content

JAGTAG (http://www.jagtag.com), a leader in mobile 2D barcode advertising, today announced QR Codes Powered by JAGTAG, which enables all consumers, regardless of phone type, to receive multimedia content.

To date, QR codes have only been accessible to the small percentage of U.S. consumers with an installed QR code-reading app on their smartphones. With QR Codes Powered by JAGTAG, 90 percent of U.S. users can now interact with QR codes and receive multimedia content, greatly expanding the reach of any campaign. Users with feature phones, who previously could not access QR code content, can now simply send in a picture of a JAGTAG powered QR code to receive video, images, audio or text. This multimedia message is sent directly to the phone's inbox, rather than as a link to the multimedia content. JAGTAG's device detection technology ensures that users receive content optimized for their specific phone. Users with an installed code-scanning application are also able to scan a JAGTAG powered QR code to access multimedia content.

"We developed the JAGTAG code in 2007 to address the lack of mass market devices able to install applications or access the mobile Web, and the limited phones available with quality cameras to make QR codes readable," said Ed Jordan, CEO, JAGTAG. "By utilizing QR Codes Powered by JAGTAG, marketers now have the best of both worlds, and consumers can engage a single code format and receive multimedia directly to their phone, regardless of the device."

Users can access a variety of rich multimedia content and the mobile Web with a JAGTAG Powered QR Code. JAGTAG's mobile marketing platform provides advanced functionality to deliver opt-ins, sweepstakes entries, quizzes and multiple entry campaigns that require items such as age verification.

JAGTAG works on all camera phones and across all major wireless carriers in the United States and United Kingdom, without requiring users to download an application.

About JAGTAG

JAGTAG is the only mobile 2D barcode solution that does not require the consumer to download an application prior to use and the only mobile medium that can successfully deliver optimized multimedia to both standard phones and smart phones from either QR codes or JAGTAG's 2D barcode. Anywhere a mobile consumer encounters a JAGTAG powered 2D barcode, they can use their phone to request and receive multimedia content (video, audio, pictures, text) sent immediately to their phone. To learn more, visit http://www.jagtag.com.

* QR Codes Powered by JAGTAG can be read by any QR Code scanning application, excluding the Microsoft Tag Reader.

    
    For media inquiries, contact:

    Julie Nicholson
    Weber Shandwick for JAGTAG
    +1-212-445-8371
    jnicholson@webershandwick.com