LONDON, July 29, 2014 /PRNewswire/ --
British brand Jaeger celebrates its 130th year with an exciting new campaign, Mothers and Daughters, featuring three iconic British models and their mothers. Exquisitely photographed by Josh Olins, these stylish portraits explore the concept of inherited style, and the unique bonds that tie the generations.
Jacquetta Wheeler, Jasmine Guinness and Jodie Kidd, and their mothers showcase the new collection of classically beautiful pieces from Jaeger, including sumptuous wool coats, elegant knits and must-have dresses made from natural noble fibres. The images capture the very essence of the brand, that has at its heart the ethos "we don't sell clothes, we dress women".
Colin Henry, Jaeger CEO says:
"We are proud to unveil the three inspirational mother and daughter pairs featured in our Autumn/Winter campaign. Each duo shares an inherited sense of refined style and a love of timeless, quality pieces; truly personifying the spirit of Jaeger through the decades."
Jodie Kidd, who combines her modelling career with TV work and life as mother to her young son, has been photographed with her mother Wendy, a former model for Hardy Amies, who now bases herself between homes in the UK and Barbados. Jodie wears a chic sleeveless knit and sleek pencil skirt in pure new wool, while Wendy looks effortlessly cool in a double-face coat, wide leg pants and a merino knit.
Jacquetta Wheeler is well used to life in front of the camera, and makes a rare appearance with her mother, Tessa Codrington, herself a renowned photographer. Tessa wears a long-line coat while Jacquetta is perfectly at ease in soft suede and wool panelled skirt. The line- up is completed by Jasmine Guinness, who poses with her Irish-born mother Liz Casey, both in beautiful black tailoring and a selection of the new season's coats, Made in the UK.
For Autumn 2014, Jaeger offers a refined yet relaxed wardrobe of luxurious, modern pieces designed for women who are juggling busy lives. Easy, throw on pieces in soft, natural fibres with the emphasis on timeless, ageless, style, these are the classics of the future, designed to be worn right now.
Timeless style from Jaeger means pairing the finest alpaca, the softest merino, the warmest camel hair, and the best cashmere with clean dynamic lines, flattering cuts and beautiful shapes. Highlights include sleek leather and wool shifts with neat, narrow Crombie coats to create a narrow silhouette, or alternatively a voluminous bubble-cut long line jacket creates an additional layer over cosy knits. The camel coat, a Jaeger classic, is re-worked in a variety of ways, from a generously cut teddy coat to a throw-over-anything double face jacket and a wear-forever day coat.