HELSINKI, February 15, 2011 /PRNewswire/ --
Ixonos, a world leader in creating wireless technologies, software and solutions for mobile devices and services, is showcasing visual search enabled applications on Android devices at Mobile World Congress in Barcelona on 14-17 February 2011.
Visual Search(TM), developed by Cortexica Vision Systems, is a computer vision recognition platform which enables consumers to use their mobile devices to search for information by using images taken by their camera of a product or advertised image. The technology is based on principles derived from research into the human visual cortex paired with advanced visual recognition algorithms to determine and match with pictures in a database.
"Cortexica's Visual Search platform is far superior and more robust than any similar application providing the potential for a viable interaction between physical product and online content," explains Nigel Alexander, EMEA Sales Director, at Ixonos.
Ixonos has worked with Cortexica to port the application to Android and Symbian platforms. On top of the technology integration, Ixonos can provide the 24/7 hosting platform for the image and information databases that the application utilizes.
An example of a visual search enabled application is the price comparison wine application, WINEfindr(TM). A person can take a picture of a wine bottle; the image is processed and compared against the database. When it is correctly identified, useful information about the wine is served back, along with the opportunity to rate it and share it in social networks. "What makes the application truly intelligent is that it can layer comparative pricing and location data against the object's profile, and the application user can get instant price comparisons and the nearest stores at which the wine can be purchased," Nigel Alexander explains.
During Mobile World Congress, Ixonos is demonstrating the visual search enabled price comparison wine application as well as a similar art recognition application on Android and Symbian -based mobile phones at the company's booth #1E19 located in Hall 1.
Links: - Ixonos' website: http://www.ixonos.com - Mobile World Congress: http://www.mobileworldcongress.com (Ixonos booth: Hall 1, #1E19) - Ixonos Online Press kit at MWC2011: http://www.virtualpressoffice.com/public/kit/IxonosMWC11 - Cortexica's website: http://www.cortexica.com
Ixonos (www.ixonos.com) is an ICT services company creating innovative solutions for mobility, social media and digital services. Together with our customers we develop products and services which let people enjoy inspiring digital experience, anyplace, anytime. Our client organizations benefit from new business opportunities and new productivity. We have offices in Finland, China, Denmark, Estonia, Germany, Great Britain, Slovakia and the U.S. Ixonos Plc is listed on NASDAQ OMX Helsinki. The company's turnover in 2010 was 84.9 MEUR and operating profit 5.3 MEUR.