GIBRALTAR, November 4, 2013 /PRNewswire/ --
Award-winning online casino 32Red announced a three year partnership with ITV Brand Extensions today which will see one of the broadcaster's biggest brands feature as a slot machine game exclusively at 32Red.com.
The slot uses the I'm a Celebrity...Get Me Out Of Here!™ iconography, the theme tune and features to bring the excitement of the show to a thrilling casino game for slots enthusiasts to enjoy.
Aside from the regular game play, players have the chance to win up to 50 free spins when 3, 4 or 5 scatters appear on screen, triggering a Bushtucker Trial style choice of creepy insects to decide on the free spins multiplier. The I'm a Celebrity… Get Me Out Of Here! logo is wild in both regular play and free spins, substituting all symbols except the scatter to boost any winnings.
In addition to the exclusive slot machine, the partnership also allows fans of the show a chance to sample life down under with a competition to win an all expenses paid trip to the Gold Coast in Australia. 32Red will be using this opportunity to send winners on an experience they will never forget.
Head of Marketing for 32Red, Mark Quayle said: "We are very excited to release the 'I'm A Celebrity… Get Me Out Of Here!' slot, it's an entertainment show that everyone knows and we are confident that the association with such a strong brand will prove to be a huge success for us." Adding, "The slot game will be available for casino, poker and bingo players at 32Red to ensure all of our players can sample the thrills of the jungle."
William van Rest, ITV's Director of Commerce & Ventures, commented: "ITV is pleased to be working with 32Red on this fantastic brand extension for I'm a Celebrity… Get Me Out Of Here!. The slot design brings the jungle and its creepy creatures alive with a great new game for 32Red players. We are sure it will be a very popular addition to the 32Red offer."
The I'm a Celebrity…Get Me Out of Here! Slot, developed for 32Red by Microgaming, is due for release on 7th November.
32Red is part of 32Red Plc, an industry leader in online gaming based in the British overseas territory of Gibraltar. Fully licensed by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner.
32Red offers a wide range of gaming products including 32Red Casino, 32Red Poker, 32Red Online Bingo and 32Red Bet. 32Red Plc is committed to responsible gambling and ensures the company adheres fully to UK law. 32Red Plc listed on the London Stock Exchange in September 2005.
About ITV PLC
ITV is the largest commercial television network in the UK. It is the home of popular television from the biggest entertainment events, to original drama, major sport, landmark factual series and independent news. It operates a family of channels including ITV, ITV2, ITV3 and ITV4 and CITV which are broadcast free-to-air. ITV is also focused on delivering its programming across multiple platforms including itv.com, video on demand on cable television and other 'closed' platforms, mobile devices and games consoles. ITV Studios produces and sells programmes and formats in the UK and worldwide, and comprises of ITV's UK and international production operations, international distribution, home entertainment, publishing, merchandising and licensing.
I'm A Celebrity…Get Me Out Of Here!™ © ITV Studios Limited 2013.
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