It's Nice That /ASOS Fixed Wheel Project
27 Jun, 2011, 13:48 BST
LONDON, June 27, 2011 /PRNewswire/ --
Following on from the success of the inaugural It's Nice That Collaboration, ASOS have again teamed up with Alex Bec and Will Hudson from the cult magazine and picked five of the most imaginative and talented designers to create a series of limited edition prints.
Each artwork will be applied to a vest in either white, black and grey and sold alongside a set of removable stickers that can be applied to any design of bike. Each customer will also be entered into a draw to win one of five exclusive custom made Foffa fixed wheel bikes designed by the artists taking part in the project.
NOTES TO EDITORS:
About ASOS:
Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer and offering over 36,000 branded and own label product lines across menswear, including jeans, shoes , vests and shirts. Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 11 million unique visitors a month.
ARTISTS:
JACK FEATHERSTONE
JACK FEATHERSTONE IS A GRAPHIC ARTIST LIVING AND WORKING IN LONDON. A GRADUATE OF CHELSEACOLLEGE OF ART, JACK IS NOW PART OF THE FREELANCE COLLECTIVE ISO, SPECIALISING IN CREATING VISUAL WORK FOR THE MUSIC INDUSTRY. ( http://www.jackfeatherstone.co.uk )
LA BOCA
FORMED IN 2002, LA BOCA DESCRIBE THEMSELVES AS AN INDEPENDENT DESIGN 'CIRCUS' SPECIALIZING IN ART & DESIGN FOR THE FILM, MUSIC AND FASHION INDUSTRIES. THEIR WORKRANGES FROM LIMITED EDITION VINYL RECORD SLEEVES TO FULL SCALE MEDIA CAMPAIGNS. ( http://www.laboca.co.uk )
SIGGI EGGERSSTON
BERLIN-BASED, ICELANDIC ILLUSTRATOR SIGGI EGGERTSSON HAS BECOME KNOWN FOR HIS INTRICATE, DETAILED PATTERN-BASED WORK. HE WAS SELECTED BY THE ART DIRECTOR'S CLUB FOR THE HIGHEST RANKING YOUNG GUN AWARD IN 2009 AND HAS CONTINUED TO MAKE CRITICALLY ACCLAIMED WORK EVER SINCE. ( http://www.siggieggertsson.com )
HVASS & HANNIBAL
HVASS & HANNIBALHVASS&HANNIBAL IS A MULTI-DISCIPLINARY ARTS AND DESIGN STUDIO BASED IN COPENHAGEN. SINCE 2006, ITS FOUNDERS, NAN NA HVASS & SOFIE HANNIBAL HAVE WORKED IN CLOSE COLLABORATIVE PARTNERSHIP WITH ILLUSTRATIVE AND CONCEPTUAL DESIGN IN A NUMBER OF DIFFERENT FIELDS. ( http://www.hvassandhannibal.dk )
CHRISTOPHER GRAY
CHRISTOPHER GRAY IS A DESIGNER, ILLUSTRATOR, FILMMAKER AND DIRECTOR OF ART AND ILLUSTRATION LABEL TOY. HE IS CURRENTLY BASED IN SWEDEN AND HAS BECOME KNOWN FOR HIS SHARP GRAPHIC BRAND OF ILLUSTRATION. ( http://www.christophergray.eu )
IT'S NICE THAT
IT'S NICE THAT CHAMPION GREAT CREATIVITY. THEY DO THAT BY PUBLISHING EXCITING PRACTITIONERS BOTH ON AND OFF LINE AND DIRECTING THAT TALENT TO PRODUCE CREATIVE PROJECTS FOR BRANDS. ( http://www.itsnicethat.com )
FOFFA BIKES
DANI FOFFA STARTED HIS PASSION WORKING ON VINTAGE BIKES IN 2007 FROM HIS TINY FLAT WHILST KEEPING HIS DAY JOB IN THE CITY. IN 2009 HE QUIT HIS JOB AND TOOK A RISK TO FOLLOW HIS PASSION AND TEAMED UP WITH PHOTOGRAPHER TYSON SADLO TO CREATE FOFFA BIKES. THEY THEN OPENED A SHOP IN EAST LONDON ALONG WITH A FEW MORE PASSIONATE CYCLIST FRIENDS. SINCE THEN FOFFA BIKES HAVE INTRODUCED OUR FULLY CUSTOMISABLE 'PRIMA' BIKE, A RANGE OF AFFORDABLE HIGH QUALITY PARTS AS WELL AS THE CONCEPT BIKE 'CIAO' AND THE STICK YOUR FIX RANGE OF DESIGNER STICKERS. ( http://www.foffabikes.com )
For additional information and images please contact:
adrianc@asos.com / +44(0)207-7561025
SOURCE ASOS