Isetan Mitsukoshi to Participate in "The MICAM" Shoe Exhibition for 1st Time
TOKYO, Aug. 22, 2016 /PRNewswire/ -- Isetan Mitsukoshi Holdings Ltd. will participate for the first time in "The MICAM" shoe exhibition to be held at FIERA MILANO in Italy from Saturday, September 3, to Tuesday, September 6, 2016, which will draw worldwide attention.
During the event, Isetan Mitsukoshi will display its spring/summer 2017 models, which it has created by taking advantage of artisanship it has nurtured by producing "NUMBER TWENTY-ONE," the company's ladies' shoe brand that originated at Isetan Shinjuku Store, known as "the world's best fashion museum." and will allow visitors to feel their corporate message "this is Japan." through its goods and services as well as its in-store displays following Premiere Classe held in France in January 2016.
Original press release (English): http://prw.kyodonews.jp/prwfile/release/M102762/201608193515/_prw_OR1fl_aWsfP99g.pdf
1. Details of Isetan Mitsukoshi's participation in The MICAM
- Period: Saturday, September 3, to Tuesday, September 6, 2016
- Venue: FIERA MILANO
- Hall: 1-V
- Booth: International Designers' Booth (No. V39)
The "Isetan Shoes" lineup mainly consists of well-designed and easy-to-wear Japanese-made shoes under the concept of "valuable products that make you feel uplifted" as you wear shoes every day. The company produced these shoes through careful manufacturing processes, such as manually cutting materials. The company also pursues a combination between fashionability and functionality in these products.
Details of shoes to be displayed
(1) Collaboration with Japanese creators who are active on a global scale and young creators who are active mainly in Tokyo: production of shoes that pursue fashionability and functionality.
Collaborative brands: FACETASM, CINOH, LOKITHO, IN-PROCESS, doublet
(2) Pursuit of decorativeness and customization
In recent years, there is a growing tendency to customize basic products to increase their originality. Isetan Mitsukoshi will display the "newneu." brand of shoes that enjoyed high popularity at Premiere Classe as well as sneakers with accessories developed in collaboration with creators.
9 Images:
http://prw.kyodonews.jp/opn/release/201608193515/
2. Past projects of "Isetan Shoes" (Participation in Premiere Classe)
Isetan Mitsukoshi for the first time displayed the "Isetan Shoes" line at Premiere Classe -- an exhibition of accessories and other miscellaneous goods held in Paris, France, which began on January 22, 2016.
Video URL: https://www.youtube.com/watch?v=Z1zda-xPzlc
Related link: http://www.imhds.co.jp/english/depakachi/
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