LONDON, May 14, 2014 /PRNewswire/ --
Protecting and building a cost effective, robust and future proofed IP and Patent strategy is more vital today than ever before. But this is no easy task in an age where on-going, costly patent litigation battles are becoming the norm.
How do organisations face this challenge and secure their patent families to add value to their business through its IP?
According to the latest research from The Legal Exchange Network the only way to survive the current patent battles is to give your portfolio "super powers".
A funny thought, but one that has worked time and time again for industry heavyweights such as Qualcomm's VP and Patent Counsel George Whitten and Google's Kurt Brasch, Transactions Strategy and Patent Licensing Manager. Along with The European Patent Office's Margot Fröhlinger, Principal Director of Patent Law and Multilateral Affairs, these patent leaders shared their insights with The Legal Exchange Network, touching on IP litigation, the challenges of implementing a licensing strategy and the new Unitary Patent System respectively.
This exclusive research has been collated into a complimentary comic style eBook 'Giving Your Patent Portfolio Super Powers' which is free to download: http://bit.ly/1jDjQfE
The issues raised in the comic eBook, along with the critical challenges being faced by IP and Patent Leaders, will be discussed in greater detail at the Global Patent Strategy Exchange (3rd - 4th June 2014, Dublin, Ireland). An invitation only event bringing together 60 in-house senior IP and patent counsel to meet, network, discuss and benchmark against the biggest IP and Patent players out there.
The list of attendees reads like a who's who of the IP and Patent world including; AstraZeneca's European Patent Attorney, BAE Systems' Head of Patents IP & Technology Law, Panasonic's Head of Global IP Frontiers and Telefonica's Head of Patent Department to name just a few.
Gabriela Magaldo, Research Director for The Legal Exchange Network comments:
"Patent Powers are a necessity in today's competitive IP world. At the Exchange we work with IP and Patent Leaders to get an in-depth understanding of what they're really looking to achieve and who in particular they would like to meet. We then tailor their Exchange programme to ensure every moment that they spend at the Exchange reflects their company's needs and interests".
For more information or to request your invitation to attend the Global Patent Strategy Exchange (3 - 4 June 2014, Ireland) visit http://bit.ly/1nEILlF, call +44(0)207-368-9484 or email firstname.lastname@example.org.
SOURCE IQPC Exchange