Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Introduction of Novel Industry Specific Customer Data Platforms to Accelerate the Demand at 13.8% CAGR in the U.S.

This image opens in the lightbox

News provided by

Fact.MR

02 Jun, 2022, 11:38 GMT

Share this article

Share toX

Share this article

Share toX

Burgeoning Trend of Personalization to Usher Growth, Assisting the Customer Data Platform Sales to Reach US$ 7.2 Bn by 2032

A comprehensive research by Fact.MR on the global customer data platform market provides an unbiased analysis on the leading factor facilitating the sales growth during the assessment period 2022-2032. The study also offers detailed insights into prominent drivers and opportunities that are elevating the sales across different segments including type and application.

NEW YORK, June 2, 2022 /PRNewswire/ -- The sales in the global customer data platform market are projected to reach US$ 1.9 Bn by 2022, exhibiting growth at an impressive CAGR of 14% during the forecast period (2022-2032).

Driven by the growing expenditure on promotion and marketing activities by organizations, the demand for customer data platforms is estimated to surpass US$ 7.2 Bn by the end of 2032, in comparison to the US$ 1.5 Bn registered in 2021.

In recent years, rising trend of personalization is being witnessed across diverse industries such as travel, BFSI, and others. Hence, numerous industry players are emphasizing on adopting customer data platforms for analyzing prevailing trends, real-time customer data collection, and determining changes in customer preference. This is expected to create lucrative growth opportunities in the global customer data platform market.

For More Valuable Information on Regional Market Dynamics, Get A Report Sample!

https://www.factmr.com/connectus/sample?flag=S&rep_id=7326

Leading players in the market are focusing on introducing novel industry-specific customer data platforms with innovative features such as personalized data analysis to provide vital insights into interaction, intent, touchpoints, and behavior.

For instance, in October 2021, ActionIQ, an American Provider of Enterprise Customer Data Platform announced launching a new customer data platform for the healthcare industry by achieving their compliance audit across Type 1 standards of Health Insurance Portability and Accountability (HIPAA).

Driven by a slew of such new product launches across the U.S., the sales of customer data platforms in the country are expected to rise at a CAGR of 13.8% between 2022 and 2032.

Key Takeaways:

  • The U.S. is estimated to dominate the market in North America, surpassing a valuation of US$ 2.6 Bn by the end of 2032.
  • Demand for customer data platforms is expected to surge at a rapid CAGR across the U.K., assisting the market to reach US$ 299.1 Mn by 2022.
  • China is forecast to emerge as a highly lucrative market, exhibiting growth at a remarkable CAGR of 13.4% over the assessment period.
  • Japan is anticipated to account for a significant share in Asia Pacific market, projecting growth at a CAGR of 12.6% from 2022 to 2032.
  • On the basis of type, the campaign segment is projected to account for maximum revenue share, expanding at a CAGR of 13.9% through 2032.

Growth Drivers:

  • Growing emphasis on providing a personalized experience and better customer satisfaction is augmenting the adoption of customer data platforms.
  • Increasing penetration of internet across the globe and rising importance of customer relationship management for customer retention are encouraging enterprises to adopt advanced customer data platforms.

Restraints:

  • High cost of customer data platforms and frequent need for up-gradation are factors hindering sales in the global market.
  • Implementation of strict regulations regarding the rights of enterprises on customer data across Europe is restraining the demand for customer data platforms in the regional market.

Get Customization on this Report for Specific Research Solutions https://www.factmr.com/connectus/sample?flag=RC&rep_id=7326

Competitive Landscape:

Key companies in the global customer data platform market are aiming at launching novel platforms with innovative features to enhance their product portfolio. Besides this, some of the leading players are adoption strategies such as partnership, collaboration, and acquisition with other companies to gain edge in the market.

For instance,

  • In June 2021, Adobe, a U.S.-based multinational computer software company announced the introduction of a new AI-based live search customer data platform for Adobe Commerce. This with assist adobe Commerce merchants to provide personalized search results to their shoppers as per their demand.
  • In February 2020, Salesforce, an American cloud-based software company announced the acquisition of a Massachusetts based customer data platform provider, Evergage to expand its product portfolio.

Key Companies Profiled by Fact.MR

  • ActionIQ
  • Adobe
  • AgileOne
  • Ascent360, Inc.
  • BlueConic
  • Lytics Inc.
  • mParticle Inc.
  • NGDATA Inc.
  • Oracle Corporation
  • Salesforce
  • SAP SE
  • Tealium

More Valuable Insights on Customer Data Platform Market

In its recent survey, Fact.MR highlights crucial factors steering growth in the global customer data platform market for the forecast period of 2022 to 2032. The study also provides key insights into drivers that are expected to create growth prospects in customer data platform market through detailed segmentation as follows:

Type:

  • Access
  • Campaign
  • Analytics

Application:

  • Retail
  • Banking, Financial Services, and Insurance (BFSI)
  • Telecom, Media, and Technology (TMT)
  • Travel
  • Healthcare
  • Discrete Manufacturing
  • Others

Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Interested to Procure The Data? Inquire here

https://www.factmr.com/connectus/sample?flag=EB&rep_id=7326

Key Questions Covered in the Customer Data Platform Market Report

  • What is the estimated revenue of the customer data platform market during the forecast period?
  • Which are the challenges faced in the customer data platform market?
  • Which region is estimated to exhibit fastest growth rate in the global customer data platform market during 2022-2032?
  • What is the projected market valuation of the customer data platform market in 2022?
  • Which are the factors driving the customer data platform during 2022-2032?
  • What is the expected growth rate of the customer data platform market until 2032?

Explore Fact.MR's Coverage on the Technology Domain

Sales Engagement Software Market: Surging demand for automation to enhance visibility and rising enterprise mobility to increase agent performance and engagement are factors favoring the growth in the market. On account of this, the sales of sales engagement software are expected to surpass US$ 29.6 Bn by the end of 2032. 

Sales Performance Management Software Market: A number of enterprises are increasingly employing sales performance management (SPM) software to identify the error in operations and significantly decline the processing time of sales data. This is estimated to accelerate the sales of sales performance management software at a CAGR of 11.6% CAGR during the forecast period.

Marketing Automation Market: Sales generation and customer retention are becoming more important with growing penetration of digitization. In addition to this, rising need to retain users or customers for business growth, and increasing requirement for an informed advertising strategy are expected to create strong demand for marketing automation solutions.

About Fact.MR

Fact.MR is a market research and consulting agency with deep expertise in emerging market intelligence. Spanning a wide range – from automotive & industry 4.0 to healthcare, chemical, and materials, to even the most niche categories. 80% of Fortune 1000's trusts us in critical decision making.

Contact: 

Mahendra Singh
US Sales Office
11140 Rockville Pike
Suite 400
Rockville, MD 20852
United States
Tel: +1 (628) 251-1583
E: sales@factmr.com

Follow Us: LinkedIn | Twitter

Logo: https://mma.prnewswire.com/media/713666/FactMR_Logo.jpg

Modal title

Also from this source

Bisabolene Market is Forecasted to Reach US$ 4.6 Million by 2034, Expanding at a CAGR of 3.9% | Fact.MR Report

According to a new research report published by Fact.MR, the global Bisabolene Market was valued at US$ 3 million in 2023 and has been forecasted to...

Hyaluronic Acid Raw Material Market is projected to grow at a CAGR of 5.2%, Reaching a value of $11.7 billion by 2034 | Fact.MR Report

The global Hyaluronic Acid Raw Material Market has been valued at US$ 7.05 billion in 2024, as stated in the recently updated industry analysis by...

More Releases From This Source

Explore

Computer Software

Computer Software

Computer Software

Computer Software

Computer & Electronics

Computer & Electronics

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.