LONDON, October 26, 2016 /PRNewswire/ --
CHARIS redefines the wellness discovery experience with bespoke content and an elegant interface that harnesses the psychology of millennial consumers
We are pleased to announce the launch of the new CHARIS app, a content driven platform that redefines the way customers interact with wellness services and products.
"We saw the need for a wellness brand that speaks to its customers directly, offering them a chance to discover treatments and services through an immersive, visual experience" said Zhenya Burlac, Co-Founder and CEO, CHARIS. "The app launches with a stream of exclusive photos that has the feel of a glossy magazine, the difference is that everything shown can be booked within the app. Users who want to make a booking tap on the image. They are then re-directed to a custom profile page within the CHARIS app to complete the booking."
CHARIS' ability to speak directly with its customers through bespoke editorial content and magazine style imagery sets it apart from others in the industry. The app's content-rich environment means customers can enjoy and engage on a daily basis. CHARIS is not just a booking application; it's a powerful tool for users to discover the best spas, detox programmes, fitness classes, massage therapies and anti-ageing treatments.
CHARIS is launching with a curated collection of wellness establishments including Grace Belgravia, ESPA Life at the Corinthia, 1Rebel, EF MediSpa and Raw Press. More wellness providers will be added to the app in the coming months. All treatments will be available to book directly from the CHARIS app, where customers can also find Editor's notes and recommendations to guide their purchases.
CHARIS is a digital concierge offering a modern and personalised approach to wellness services. With a design-led user experience, highly visual interface and bespoke contentwe bring you products and services from established and emerging wellness brands via our award-winning app.