APR's Proprietary New Offering Gives Global Brands Greater Access and Insights to Make More Informed Choices About Production Spend
NEW YORK and LONDON, June 14, 2016 /PRNewswire/ -- Too often in advertising, data is housed in disparate places making it difficult for advertisers to track their costs. The AdPro Scorecard® changes all of that, aggregating and synthesizing production & supplier costs, all in one place. The newly launched brainchild from APR is a one-of-a-kind proprietary suite of tools that provides advertisers with a rare and unified view into the complex production cost data set composed of production costs, agency and vendor data. AdPro Scorecard® collects, validates and provides industry benchmarks and insights from APR's Global perspective for the ad production industry, as well as offers a client portal for brands to track their own data data and benchmark against themselves.
Launching this week, the powerful new platform helps brands effectively track and benchmark all advertising and content production spend against industry norms. APR's subject matter experts analyze, normalize, mine, and update the data in real time – presenting a realistic, current snapshot of spends for brands and their agencies.
"For over 15 years, APR has been collecting and analyzing data to help our clients identify what they are spending and with whom they are spending to implement best practices in advertising production. Tracking our client's information over time has allowed us to use this scorecard to create unparalleled industry benchmarks," says Jillian Gibbs, Founder and Global CEO of APR.
The new AdPro Scorecard® Suite of Tools and Services tracks all things ad production, allowing advertisers to enter, compile and report on their data all in one place via a secure, customizable online solution. The new tools can assess and report based on deliverables per project, per agency, per region, among other categories, looking at internal data or against regional or global benchmarks. APR also provides advertisers with subject matter expertise to closely analyze their data, create meaningful insights, and identify trends resulting in innovative solutions for integrated content and advertising production.
For a demonstration of the new AdPro Scorecard® or to speak with Jillian Gibbs about trends in global production, please contact Meryl W Cooper, meryl@theCOOPERationinc.com, 917-974-0022. For more information about APR, visit: http://www.aprco.com.
SOURCE Advertising Production Resources