COLOGNE, Germany, May 23, 2011 /PRNewswire/ -- Furniture comes in a wide variety of shapes, styles and colours. When someone buys a piece of furniture, they look at the finished article and rarely give much thought to its individual components. Yet it's true to say that a furniture producer uses a variety of different supply components from which he will then, together with his team of designers, fashion the item of furniture which will go on sale in the shop. This explains why the whole supply industry is so important to the furniture sector: each individual product helps make tomorrow's furniture a reality. And the ideal platform for suppliers to showcase their latest innovations is the world-leading interzum trade fair.
The interzum, which runs from the 25th - 28th May in Cologne, is the world's leading trade fair at which genuine innovations are on show to trade visitors for the first time; it is the yardstick used to measure the quality of prototypes and newly-developed products which are ready to launch. Most importantly, it is the event where new trends are set- trends which have a major influence on future furniture production and ensure that a particular end product is better than what already exists on the market, whether in terms of functionality or its natural appearance. In the kitchens sector, particularly, manufacturers benefit from the suppliers' capacity for innovation and can use their exclusive or jointly-conceived ideas to help them stand out among their market competitors.
You can read the full press release in English here: http://www.interzum.com/press/press_information.php
interzum 2011 25th - 28th May 2011 Cologne, Germany Contact for all enquiries: Markus Majerus Telephone +49-221-821-2627 Telefax +49-221-821-3417 E-Mail email@example.com
SOURCE Koelnmesse GmbH