LONDON and NEW YORK, February 18, 2016 /PRNewswire/ --
The new union is focused on delivering the next generation of content, integrating the worlds of PR and marketing
Interpublic Group (NYSE: IPG) agency Golin has announced today that it has acquired award-winning independent creative agency The Brooklyn Brothers, with offices in the UK, US and Brazil. The deal brings The Brooklyn Brothers' 130 staff and Hollywood writing room into the Golin family, dramatically increasing the scope of the agency's New York and London operations.
The two agencies share a mission of creating the defining agency of this decade - each contributing its own strengths to the partnership. The Brooklyn Brothers brings its special combination of blockbuster branding and Hollywood storytelling, while Golin contributes its expertise in driving relevance for clients across every conceivable channel.
Restlessly creative, with an entrepreneurial spirit and a passion for making entertaining, groundbreaking work in whatever channel, The Brooklyn Brothers strives to find new, different and effective ways of doing things for global brands such as Castrol Edge, NBC and Pepsi. Founding partners Guy Barnett, George Bryant, Paul Parton and Jackie Stevenson will continue to manage The Brooklyn Brothers operations. David Watson, original London founding partner will continue to work with the team in 2016, after which he plans to leave the business.
"Our clients are looking for ideas that unite the marketing and PR disciplines and experts who can operate seamlessly across both worlds," Stevenson stated. "We've always strived to build our agency at the intersection of marketing and PR and the Golin team shares our passion and commitment. The consumer doesn't recognize the difference between disciplines - nor should we. We are delighted to be joining the Golin family. "
"If you were starting a global creative agency today, it would look like The Brooklyn Brothers," said Matt Neale, president international at Golin. "They operate at the apex of paid and earned media with an exceptional bench of senior talent that delivers compelling content across multiple platforms. They will be a tremendous asset for our clients."
Following Golin's agency restructure in 2011, the g4 model has focused the agency on four communities of specialists. The Brooklyn Brothers' expertise in delivering ground-breaking, entertaining creative amplifies what the two agencies can collectively deliver to market.
"Our new partnership with Brooklyn Brothers is an important step in our long-term strategy to provide a complete suite of creative services to our clients," said Fred Cook, CEO of Golin. "They will dramatically boost our capabilities in paid media, which is becoming an increasingly important part of our business."
Golin is an integrated agency with PR, digital and content at its core. With 50 offices around the world and 60 years of experience, Golin's purpose is to create change through brave work worthy of awe and action. "Go All In" is the agency's ethos and commitment to bravery over mediocrity. Since 2014, Golin has been named PRWeek Global's International Agency of the Year; PRmoment's Large Agency of the Year; PRWeek UK's Best Agency to Work For; and UK Consultancy of the Year and a Best Place to Work by The Holmes Report. Within its revolutionary g4 model, specialist communities drive relevance using proprietary tools to plan and execute powerful campaigns. Golin is a member of Interpublic Group (NYSE: IPG). Learn more at http://www.golin.com
About The Brooklyn Brothers
Founded in 2001 in New York and 2008 in the UK, The Brooklyn Brothers expanded to Los Angeles in 2012 to create its Hollywood writing room, an alliance with seven of Hollywood's most renowned scriptwriters and an office in Brazil in 2013. The Brooklyn Brothers' new approach - Blockbuster Branding - blends PR, social, brand advertising and strategic thinking with the creativity of Hollywood to create work that entertains and generates its own audience. Not in the thousands but in the multi-millions. They have been European Effies Agency of the Year and Advertising Age Small Agency of the Year. They have been widely awarded including Cannes Gold and the European Effie Grand Prix for Promote Iceland's
'Inspired By Iceland' and a Cannes Silver and US Effie Gold last year for NBC's 'Coach Ted Lasso'. Learn more at http://www.thebrooklynbrothers.com.