International Calling for the Price of a Local Call Proving Popular for ChatTime

MIAMI, March 15, 2012 /PRNewswire/ --

ChatTime, the award-winning iPhone app for high quality international calls, is seeing an increasing number of users in the UK making FREE international calls to other ChatTime users.

ChatTime's free international call solution works by connecting two local calls made to a landline by ChatTime users, so essentially, an international call costs the same as a local landline call. And because ChatTime uses the mobile network, calls can be made anytime, anywhere with amazing voice quality.

There is no obvious reason for the growth other than the viral aspect and the fact that ChatTime is easy to use.  When asked about the growth, Daniel Currie, co-founder and CEO of SmartRoam the developer of ChatTime, commented, "The UK has a reasonably high volume of people who originate from outside of the UK who want to keep in contact with friends and family at home.  Because data plans are expensive and access to Wi-Fi and 3G isn't always convenient, the ability to make an international call using your plan minutes, or for the price of a local call to a landline is very attractive and convenient."

To give you an idea of the adoption of ChatTime free calls in the UK, as a percentage of the overall customer base, 35% of ChatTime UK users have made or received free calls using ChatTime.  Average call duration in the UK is also higher, with calls originating or terminating in the UK lasting for 10 minutes longer than the global average, with Australia, Spain and USA being the most popular ChatTime destinations.

It is not only free calls that are looking positive for ChatTime's growth in the UK.  ChatTime's low-cost paid international calls are also proving to be popular.  Currie commented, "Just over 35% of users who make a call to a non ChatTime user with the US$1 trial credit which comes with each new account, then proceed to purchase ChatTime credits, with the global average being 17%."

Currie also mentioned with the UK having an appetite for international calling, they will accelerate their plans to acquire more UK customers.  After witnessing strong growth in China after localising much of the ChatTime user experience they expect to see same level of adoption in the UK.

It is certainly an exciting time, with ChatTime being one of the few solutions to offer UK users free and low-cost international calls using the mobile network instead of Wi-Fi or 3G at a time when carriers globally are looking to monetise data plans with voice minutes gradually becoming commoditised.

If you are an iPhone user and make international calls, download ChatTime from the App Store by clicking here. You can immediately call other ChatTime users for free, or make your first international call to non-ChatTime users for free with the US$1 trial credit included.

Media Contact:

Charles Tidswell
VP Marketing
Tel: +65-9838-3849
charles@smartroam.net