Integrating Marketing into Your Growth and Customer Strategy: Key Theme at the 16th Annual MARKETING WORLD 2015
-- Participants will discuss the latest B2B marketing best practices as they collaborate with industry experts and peers
MOUNTAIN VIEW, California, March 24, 2015 /PRNewswire/ --
| WHAT: |
MARKETING WORLD 2015: A Frost & Sullivan Executive MindXchange |
| WHEN: |
July 13- 16, 2015 |
| LOCATION: |
Fairmont Copley Plaza in Boston, Mass. |
| SPEAKERS: |
Starr Companies Chief Marketing Officer Leilani Brown, State Street Managing Director, Marketing North America Katherine Lucas, McKesson Vice President of Marketing and Customer Retention Steven Spokane and Philips Healthcare Senior Director Strategy Execution Mary Sargent |
Frost & Sullivan is pleased to announce Starr Companies Chief Marketing Officer Leilani Brown will be the keynote speaker at the upcoming MARKETING WORLD 2015: A Frost & Sullivan Executive MindXchange. Integrating marketing into your growth and customer strategy will be the fundamental theme of this event.
Brown will share lessons she learned as a Chief Marketing Officer and will discuss how she bridged the gap between marketing and the rest of her organization to support a growing global brand. She will discuss strategies for driving marketing changes in an established organization and best practices for gaining a seat at the proverbial leadership table.
Speakers at this highly anticipated event will discuss how to elevate your organization's marketing content strategy, how to successfully navigate social media and how to brand in an increasingly digital world.
Designed to provide strategies and tactics that will help today's marketers tackle their toughest challenges, MARKETING WORLD 2015 allows participants to learn from expert speakers and share ideas and solutions with industry peers.
Registration is now open for the 16th Annual MARKETING WORLD 2015: A Frost & Sullivan Executive MindXchange event. To register or view event information, please visit: www.frost.com/mar. For more information, please email events.us@frost.com.
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community.
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Contact:
Mireya Espinoza
Corporate Communications – North America
P: +1 210.247.3870
E: mireya.espinoza@frost.com
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