Group of leading consumer brands and digital agencies accelerates efforts to evolve, refine, and promote innovation for market insights
WILTON, Conn., July 18, 2018 /PRNewswire/ -- ITWP, parent holding-company of Toluna and Harris Interactive, today announced continued growth and momentum of the Insights on Demand Consortium, an industry-wide group it established to reshape the market research industry.
Over the past six months, consumer insights and marketing professionals representing some of the world's most recognized consumer brands have laid the groundwork for the organization, participated in industry events, and addressed core topics facing the industry including agility & speed, big data & data science, the role of customer experience in market research, and automation.
Since its founding, the consortium has attracted participants from Fortune 500 and other leading brands across all industries and geographies who are excited to collaborate openly and share their opinions, experiences, and challenges with fellow members. The newest members to join during Q2 2018 include Audible, Dyson, Hill Holiday, and Schroder's. A full list of the more than 100 current members can be found at https://www.insightsondemand.org/members.
The consortium held its first official meeting in March to establish objectives and begin present discussion topics and hosted launch meetings in London and Paris in Q1 of this year.
The next Insights on Demand Consortium virtual meeting is scheduled for Tuesday, July 24, 2018. At this Consortium meeting, members will focus on the implementation of agile research programs, dig deeper into the support of quick-turn, fast fail decision making, in addition to exploring the marriage of behavioral data and consumer insights. This meeting will take place at 9:30 am EDT; 1:30 pm GMT and the duration will be one hour. Participants include the following companies: Givaudan, Nestle, Kerry Foods, the Value Engineers, in addition to ITWP.
The consortium is committed to industry thought leadership and will be participating in two major upcoming events. Consortium member David Boyle, Consumer Insights Director, Harrods will moderate a main stage session at TMRE taking place in Scottsdale, Arizona from October 16-18.
"Now six months into the founding of this group, I'm constantly encouraged by the growth and ongoing collaboration and dialogue we've had between members," said Frederic-Charles Petit, CEO of ITWP Group. "We have a lot of great momentum heading into the second half of the year with many great events, and there has been a lot of positive feedback about the inroads we are forging as a group around the continued evolution of the insights industry and our vision to democratize market research."
If you're interested in learning more about or joining the Insights on Demand Consortium, visit: https://www.insightsondemand.org/.
About Insights on Demand™
Insights on Demand™ is a transformational market category based on business needs for fully integrated approaches to understanding constantly shifting consumer sentiment and taste. This democratized vision for market research makes insights into consumer intent accessible and achievable for all business professionals in companies of all sizes. Insights on Demand™ promotes the tight integration between technology and companies to provide iterative real-time insights that reflect constantly shifting market sentiment. ITWP, parent company of Toluna and Harris Interactive launched Insights on Demand in November, 2017. This release marks the launch of an industry-wide member consortium. For more information about Insights on Demand, or to join the consortium visit www.insightsondemand.org.