ANTWERP, Belgium, September 23, 2013 /PRNewswire/ --
Imagine Cartier, Boucheron, Dior and the likes selling loose diamonds as an investment? Hard to believe, taking into account the enormous premium margins they take on their sold diamond jewellery. In fact, selling the diamonds at their intrinsic value would undermine these brands' jewellery business.
Not so for BAUNAT, worldwide recognized as the first (and today still only) online diamond jewellery brand (http://www.baunat.com), contrasting to a large contingent of online generic - supermarket like - diamond jewelers, with US based Bluenile being the pioneer. In response to supply and demand indicators projecting a structural increase of diamond prices on the world market, BAUNAT is proud to announce the launching of http://www.baunatdiamonds.com, a comprehensive site in 6 languages (English, French, Dutch, Spanish, German and Chinese, with Portuguese & Russian to follow in 2014). Via this site, which is unique in its kind, BAUNAT DIAMONDS positions itself as the worldwide reference for diamond related purchases & investments (minimum budget: € 10000,-), aiming at offering the best price/quality ratio to maximize the chances for future profitability of its clients' diamond investments.
By doing so, BAUNAT manages to do where established brands have failed so far. Indeed, by entering into this promising segment, BAUNAT becomes the first and only diamond jewellery brand selling also loose diamonds as an investment.
This unique positioning is due to BAUNAT's core brand values whereby proposed prices always reflect the intrinsic value of the underlying components of the offered products and services. Credit to this is BAUNAT's exceptional ability to buy diamonds at the source at the best possible prices (via a carefully developed network of 'niche' diamond manufacturers, mainly located in Surat, India), complemented by an ingrained corporate culture to eliminate all possible intermediaries. No way to pay extra for process- and cost inefficiencies, which do not contribute to the quality of the final product. As this unique price/quality philosophy is obviously very suitable to accommodate the needs of the investment diamond client segment, for BAUNAT - contrary to the traditional diamond jewellery brands - both the diamond jewellery and investment diamonds business lines neatly complement each other.
BAUNAT, an innovative Belgian diamond jewellery brand, was established in 2008 in Antwerp, the world centre of the diamond trade. BAUNAT exports its high end branded diamond jewellery and investment diamonds to more than 50 countries, of which 75 % online & 25 % via showrooms in Antwerp, Paris, Geneva & Hong Kong. Both http://www.baunat.com and http://www.baunatdiamonds.com are today accessible in 6 languages (English, French, Dutch, Spanish, German & Chinese, with Portuguese and Russian to follow in 2014) and 4 currencies. In 2014 & 2015 new offices are planned in India, China, Brazil & Russia.
Click here for supporting pictures: http://www.baunatdiamonds.com/en/pictures