LONDON, April 2, 2013 /PRNewswire/ --

Technology and innovation magazine The New Economy has compiled a list of the 40 foremost innovators of 2012. Though many bemoan the floundering furtherance of corporate innovation, there are many - or at least 40 - who defy the masses in their sustained endeavours towards transformation. The Innovation 40 is The New Economy's celebration of the pioneering and often defiant parties who prevail at a time when many rivals continue along a straight, dull and narrow path.

Thomas Mallick, Strategy Editor of The New Economy, heralds "those creating new markets, to those who succeeded in refining strategies or existing products," all of whom "have positioned themselves to evolve, regardless of what financial constraints may have hindered their efforts". Whether they have contributed to sustainability or aggressive growth strategies, each of the selected innovators has, in some sense, furthered industry or the economy by ensuring a better future.

"Until recently, innovation was a concept labelled as the remit of the technologically and creatively minded. But as scientific know-how has become more accessible and information ubiquitous, The New Economy has taken the opportunity to recognise the ingenious achievements made in business throughout 2012," writes Mallick. The magazine's detailed guide to 2012's 'artists of innovation' includes companies and individuals participating in an extraordinary array of sectors; the chosen parties range from firmly established organisations and vast multinational giants, to new and developing companies targeting niche markets.

From modern technology pioneers - such as Microsoft and Siemens - to those looking to further the cause of corporate and environmental sustainability - including Plantagon CEO Hans Hassle, and US multinational General Electric - the Innovation 40 offers a detailed and enlightening perspective on the highest ambitions of modern-day business practices. From George T Whitesides' pioneering development of Virgin Atlantic to the titanic ambitions of Google, those on the list will impress and inspire anyone interested in the furtherance of the global business domain.

For those intrigued by the far-reaching and ever-progressive actions of the world's business pioneers and influencers, the Innovation 40 is a fascinating feature on those most responsible for laying the foundations of the future.

View the list in full, at http://www.theneweconomy.com/i40

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SOURCE The New Economy