HONG KONG, July 10, 2012 /PRNewswire/ -- On May 30, 2012, M Moser Associates and General Electric Co shared a milestone when Jeff Immelt, CEO of GE, cut the ribbon to inaugurate the GE Innovation Centre in Chengdu, China.

The very first of several similar facilities planned worldwide -- including three in China by the end of 2013 -- the Chengdu Innovation Centre will enable GE to interact more closely with customers and take a locally-focused approach to both services and product research in such areas as healthcare, energy and transport. M Moser Associates was GE's leading partner in designing and planning the 33,500 sq-m campus.

Impressively, this pioneering facility -- which includes two floors of laboratories, six office floors, and a 3,580 sq-m interactive show space -- was designed and completed in just one year. By using technologies such as virtual 3D modelling and animation, M Moser's designers, engineers and space planners were able to integrate their efforts seamlessly while collaborating in real time with the client for the project's duration. The result was an exceptionally streamlined design process.

Though led by M Moser's team in Shanghai, professionals from the firm's office in Hong Kong also made key contributions to the project. The same teams -- plus members of the M Moser team in Beijing -- are currently engaged in delivering GE's next two Innovation Centre projects in Xi'an and Shenyang.

About M Moser Associates

M Moser Associates is an interior architecture firm specialising in workplace strategy and design.

Its client-centred Integrated Project Delivery approach aligns project teams and capabilities to design and build effective workspaces that facilitate the way its clients work.

Since 1981, M Moser has delivered more than 4,500 workplace environments in over 140 cities. Today, its scope of projects extends from office interiors to corporate base buildings, campuses and tech-intensive facilities like labs and data centres. The firm's 650+ staff includes planners, interior designers, architects, engineers, IT specialists and construction professionals, working collaboratively from a network of 12 offices around the globe.

SOURCE M Moser Associates