Inkspell Acknowledges the Digital Frontrunners in India Through Drivers of Digital Awards

NEW DELHI, October 6, 2016 /PRNewswire/ --

Inkspell announced the much awaited results of the Drivers of Digital Awards 2016 - India Chapter (DOD Awards) on 28 September, 2016. This event was conceptualized with the idea of furtherance of the ongoing digital momentum in India. The DOD Awards also aligns itself with the Government's visionary programmes like 'Digital India' and 'Start-up India' .

Following were the winners in various categories in the glittering DOD awards ceremony:

Special Awards 

• Best Digital Enterprise - Tech Mahindra
• Digital Entrepreneur of the Year - Vineet Bajpai
• Digital Person of the Year - Uday Sodhi
• Digital Startup of the Year - Indus OS
• Digital Agency of the Year - WATConsult

Digital Marketing Awards 

• Best Engagement in a Digital Campaign - Vero Moda Campaign by WATConsult
• Best Digital Integrated Campaign - Reliance #KisseKamyabiKe by Fruitbowl Digital
• Best Digital Marketing Analytics - HCL Technologies
• Best Display Campaign - CarTrade Campaign by Sociomantic
• Best Display Campaign - World TV Premiere of Singh Is Bliing by Zee Entertainment
• Best Email Marketing Campaign - Via.com by Octane - The Biggest Online Travel Sale Campaign
• Best Engagement in a Mobile Campaign - Myntra Mini Game by Gameloft
• Best Mobile Marketing Campaign - Sumit Sambhal Lega Interactive Masthead by Star TV
• Best Performance-driven Campaign - Reliance Energy Online Reputation Management by Fruitbowl Digital
• Best Search Marketing Campaign - Royal Sundaram SEO by iProspect
• Best Social Media Marketing Campaign - Ariel Dads Share the Load by MediaCom
• Best Viral Marketing Campaign - Trumping Donald - A TE-A-ME Intervention by ARM Digital
• Best Innovation in a Digital Campaign - Himalaya MEN IPL Campaign by WATConsult

Website Awards 

• Best Website - Coupons/Deals/Cashbacks - GoPaisa.com
• Best eCommerce website by a Retail Brand - Titan eStore by Titan Company
• Best eCommerce website in a Specialised Category - Bajaj Allianz Life Insurance
• Best Website (Educational) - Da Vinci Learning by ADG Online
• Best Website (Entertainment) - ESPNcricinfo (CRICIQ by ESPN Digital)
• Best Website (Financial Services/Banking) - YES Bank
• Best Website (Local language) - Aaj Tak by India Today Group
• Best Website (News content) - DainikBhaskar.com by Dainik Bhaskar Digital
• Best Online Classified Website - IndiaMART by IndiaMART InterMESH
• Best Website (Travel) - AWATAR by KSRTC
• Best Website (Personal Blog/Website) - ShoutMeLoud by Harsh Agrawal

Mobile Awards 

• Best Mobile App (Entertainment) - SonyLIV App by Prodigitz
• Best Mobile App (Financial Services/Banking) - Moneycontrol by E-Eighteen.com
• Best Mobile App (Healthcare/Fitness) - Stemetil VR by Abbott Healthcare
• Innovative Mobile App - Karnataka Mobile One by IMI Mobile
• Best Mobile App (Game) - Asphalt Airborne by Gameloft
• Best Mobile App (News) - The Indian Express by IE Online
• Best Online Classified Mobile App - Talentrack by Fameposter Career Services
• Best Mobile App (Travel) - IRCTC AIR by IRCTC

Digital Financial Awards 

• Digital Bank of the Year - YES Bank
• Best Digital Payment Facilitator - NextGen Telesolutions
• Best Financial Innovation - Leopard Integrated Tablet POS and microATM by Evolute Systems
• Best Prepaid Card/Product - DCB Prepaid Cards by DCB Bank
• Best Digital Wallet - Pockets by ICICI Bank

The objective of the Drivers of Digital Awards was to motivate the agencies and enterprises to continue doing phenomenal work for the uplift of the digital economy in the country. More than 700 Brands, Agencies, and professionals were in competition for the coveted trophy. The ceremony witnessed more than 500 plus professionals from the following industries: Digital marketing, e-Commerce & m-Commerce, Media, FMCG, BFSI, Auto, Electronics, OEMs, Technology and Conglomerates.

About Inkspell Solutions: 

Inkspell Solutions is an avant-garde business intelligence and enterprise appraisal institution. It was founded with the objective of untangling the business-to-business (B2B) marketing convolutions in today's hybrid-media age and providing simple yet effective platforms and solutions for businesses to effectively reach out to and communicate with their target market. Through a team of experts with exhaustive industry know-how, extensive network across sectors and the proficiency to conduct comprehensive, large-scale primary and secondary research, Inkspell helps companies formulate marketing strategies pertaining to their business needs, implement the marketing plans, and deliver market performances. It operates across old-school and the new-age media in a cohesive manner to ensure that the reach of the Digital media complements the impact of the ATL and BTL channels. It also formulates research reports for industry players to map the upcoming trends and practices in the business and keep a track of changing consumer behavior and choices.

Inkspell holds expertise in the areas of large scale conferences and summits; roundtable meetings, seminars, and discussions; employee engagement and motivation activities; MICE events: mall activations, offsite trips, innovative OOH media programs; corporate branding and media buying; research reports and whitepapers.

Click here to visit Drivers of Digital Awards 2016 - http://www.dodawards.in

Inkspell and IndiaToday have collaborated in a strategic move to spread the knowledge of the Digital media to the stakeholders. This partnership has helped in motivating the movers and shakers of the Digital industry by recognizing the outstanding work being done by enterprises, agencies and professionals. With its extensive network and reach, IndiaToday has been instrumental in the success of Inkspell's campaigns and efforts.

About India Today Group  

The India Today Group began with a single magazine, India Today, in 1975. India Today has retained its leadership position in India for close to four decades.

India Today Group is India's leading and most diversified media conglomerate with magazines, newspapers, books, radio, television, printing and the Internet. India Today Group Digital (ITGD) repurposes content from its flagship magazine, India Today; leading news channels - Aaj Tak, India Today, business magazine - Business Today, and Indian editions of the international power brands like Cosmopolitan, Harper's Bazaar and Good Housekeeping. ITGD ensures that the premium content of the India Today Group is available in several digital formats.

Media Contact:
Vishwalok Nath
vishwalok.nath@intoday.com
+91-9582221470
Head - Marketing & Syndications
India Today Group