The Indonesia halal haircare market is estimated to reach USD 1.27 billion by 2025
Increasing preference among the Islamic population regarding ethical consumption of beauty products has contributed largely to industry growth in recent years.
Additionally, rising demand for organic and vegan-friendly products by the consumers owing to increasing awareness regarding the detrimental impacts of chemical-based products has also driven more positive outlook for halal products in the region and across the globe.
Indonesia also proposed a law stating that all products must be halal certified by 2019. This has created huge potential for these personal care products, encouraging numerous multinational cosmetic brands to launch certified products. Expanding middle-class population and their willingness to pay premium prices for quality products has also had a positive influence on industry growth as well.
The demographic structure of the country, comprising of over 60% youth, has proved beneficial for importers and manufacturers of hair care products. Young people are attracted to innovative products as they support their ethical beliefs & changing lifestyles. Labels such as organic, animal cruelty-free, and vegan are not only influencing the Islamic, but also the overall population in the country.
Shampoos were the dominant product category in 2015, with over 33% of the revenue share in 2015 and expected to grow at a rapid pace over the forecast period. Hijab-wearing women often face issues such as dandruff, hair-fall and limp, dull, lifeless hair, which are being targeted using specific shampoos containing natural ingredients.
Further key findings from the report suggest:
Conditioners are expected to experience highest growth with a CAGR of 12.2% over the forecast period. Conditioners specially catering to issues regarding covered hair, by improving volume and bounce for flat tresses are expected to drive segment growth.
increasing fashion consciousness and entry of multinational companies with extensive product portfolios has also driven growth in the color segment. Men are also latching onto coloring trends, leading to an increase in demand for halal-certified colors with low synthetic content.
Key players include Unilever, Loreal, Procter & Gamble, Clara International, Wardah, Sariayu Cosmetics, Iba Halal and Saaf Skincare among others
Unilever recently signed a partnership with New York based Francesca Fusco for the launch of Sunsilk Clean & Fresh in order to target women wearing hijabs on a regular basis
Key Topics Covered:
1 Methodology and Scope
2 Executive Summary
3 Indonesia Halal Hair Care Market Variables, Trends & Scope 3.1 Market segmentation 3.2 Penetration & growth prospect mapping, 2014 - 2025 3.3 Indonesia halal hair care market - value chain analysis 3.4 Global macro-environmental analysis 3.5 Global halal hair care industry size, 2015 3.6 Islamic population demographics
4 Indonesia Halal Hair Care Macro-environmental & Trend Analysis 4.1 Indonesia macro-environmental analysis 4.2 Indonesia women's halal hair care products market share 4.2.1 Leading halal cosmetic brands 4.3 Market trends 4.3.1 Market driving forces 18.104.22.168 Increasing preference of Islamic population for ethical consumption of beauty products 22.214.171.124 Growing demand for organic/vegan-friendly cosmetics 4.3.2 Market restraining forces 126.96.36.199 Complex halal certification procedures 4.4 Key opportunities prioritized 4.4.1 Factors affecting market potential 4.5 Industry Analysis-Porter's
5 Indonesia Halal Hair Care Market: Product Estimates & Trend Analysis 5.1 Product market introduction, 2015 & 2025 5.2 Halal shampoo 5.3 Halal hair color 5.4 Halal conditioners 5.5 Halal hair oil 5.6 Market potential & analyses, by product, 2017
6 Competitive Landscape 6.1 Indonesia halal hair care company heat map analysis 6.2 Competitive environment 6.3 Strategy framework 6.4 Brand market value share breakdown estimates, 2015 6.5 Distribution channels and contribution 6.6 Product USPs 6.7 Price 6.8 Place - Distribution strategy 6.9 Promotion 6.10 Regional distribution strategies - Halal cosmetics & hair care products
7 Halal Hair Care Brands 7.1 Company brand and portfolio analyses