IndiaMART.com Brings Innovation in its Brand Campaign to Reach Out to More SMEs

NEW DELHI, February 4, 2011 /PRNewswire/ --

    
    - To Have Fixed Presence in all Pages of Economictimes.com for Entire
      Duration of Campaign 
    - Have Shoshkele on the Economic Times & Times of India
      Websites too 
    - Sponsor SME Section of Budget on Economictimes.com
    - Highlight the Benefits of Going Online to SMEs Through Such Presence

As an extension to the nationwide SME (Small and Medium Enterprises) awareness drive, IndiaMART.com, India's largest online B2B marketplace, is set to receive maximum exposure through its online campaign. With a fixed presence on all the pages of economictimes.com, IndiaMART.com aims to capitalise on the opportunity by reaching out to a huge base of SMEs through this endeavour. The B2B marketplace will also incorporate shoshkele extensively on Times of India and Economic Times websites too. Reiterating on the need to focus on the SMEs, it has also decided to sponsor the SME section of Budget on economictimes.com.

Commenting on the massive drive undertaken, Mr. Dinesh Agarwal, Founder & CEO, IndiaMART.com, said, "Internet has become an integral part of every business and brought every market within reach. Our brand awareness drive is an extension of our core objective of weaving a robust eco-system for SMEs in the online space. We are trying to realise this through several innovations such as fixed presence on all pages of economictimes.com; shoshkele et al. With the nationwide drive now in full swing, we are upbeat about the outcome."

IndiaMART.com started with its campaign last month and has made rapid progress in creating a buzz in the industry. Attempting to build a rich business network for SMEs, IndiaMART.com has intensified its awareness drive by taking it to the next level. The launch commenced with high fervour covering leading newspapers, magazines, radio stations, websites and outdoor.

In its last campaign, IndiaMART.com had undertaken a similar drive that extended its reach across nation through radio, print media, online campaign. Going beyond the usual, IndiaMART.com, through the ongoing drive will get enhanced visibility that will create a roadmap to reach out to SMEs present in all the corners of the country.

About IndiaMART.com

IndiaMART.com is India's largest online B2B marketplace connecting global buyers with suppliers through business directories, online product catalogs, buy-sell offers, industry specific marketplaces, printed media and trade shows participation.

Founded in 1996 by Mr. Dinesh Agarwal (CEO), the company has a pan-India presence in over 100 cities. With over 2400 employees located across 55 offices in the country, IndiaMART.com offers an extensive range of value- added products and services to its 1 million registered members and nearly 5 million global buyers across various industries and verticals.

IndiaMART.com has won numerous awards over the years and has been widely covered by media such as CNBC, BBC, BusinessMoney, CNN, Businessworld, Economic Times, Financial Express, etc for its pioneering role in promoting SME business in the country. Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times Group), India's largest print media group.

For more information, please visit: http://www.indiamart.com/press-section

Media Contacts

    
    Pawandeep Kaur
    Manager - PR
    T: +91-120-3911000
    F: +91-120-2424943
    E: pr@indiamart.com