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India Smartphone Market Overview 2017-2020 - Samsung, Micromax, Lenovo and Motorola Account for 40% of the Market

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Research and Markets

04 Sep, 2017, 10:45 GMT

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DUBLIN, September 4, 2017 /PRNewswire/ --

The "India Smartphone Market Overview, 2017-2020" report has been added to Research and Markets' offering.

India Smartphone Market Overview, 2017-2020' gives a comprehensive analysis of the smartphone industry in India as well as worldwide.

The mobile phone market is constantly in a state flux and has become highly competitive with major international players facing strong competition from the local players, thus creating difficulties for manufacturers to retain their market shares. A few years ago, feature phones ruled the roost and having internet connectivity on the phone was considered a luxury in India. But now times have changed and this is the era of smartphone. Smartphones have become such an integral part of our daily lives that there is actually a term for those who live with the fear of being without their smartphones - Nomophobia. It is no big a news that India has had a flourishing market for digital devices in the past few years, as the country is already adorned with the presence of sizeable smartphone users. People who were earlier prone to using feature phones, have now become a part of the smartphone culture. This has paved the way for handset makers to enter into the smartphone industry, who were previously manufacturing features phones only.

According to "India Smartphone Market Overview, 2017-2020", Samsung, Micromax, Lenovo and Motorola together has seized more than 40% of the market share out of the overall smartphone market in India. Samsung enjoyed its leadership in financial year 2016-17 with its flagship smartphone Galaxy J models as this series packs a punch with locally developed Ultra Data Saving (UDS) mode, S bike mode and Turbo Speed Technology.

The huge popularity of these Make for India' features shows that localization is extremely important for technology to succeed. It also highlights the world-class innovation being done by Samsung India's research & development (R&D) teams. Apart from this, many new smartphone brands were seen entering the Indian market to cut a share in one of the most lucrative market. A year ago, two major Chinese brands OPPO and Vivo entered the Indian smartphone market, making life for the local manufacturers even more nightmarish by pushing these brands to compete even more fiercely than before.

Key Topics Covered:

1. Executive Summary

2. Global Mobile Phone Market Outlook

3. Global Smartphone Market Outlook
3.1. Market Size By Value
3.2. Market Size By Volume
3.3. Market Share
3.3.1. By Company By Value 2016
3.3.2. By Company By Shipment 2016
3.3.3. By Region

4. India Mobile Phone Market Outlook

5. India Smartphone Market Outlook
5.1. Market Size By Value
5.2. Market Size By Volume
5.2.1. Overall Shipments
5.2.2. By Quarterly Shipments 2016-17
5.3. Market Share
5.3.1. By Company By Value 2016-17
5.3.2. By Company By Shipment 2016-17
5.3.3. By Company By Quarterly Shipments 2016-17
5.3.4. By Region
5.3.5. By Price Range
5.3.6. By Tier-Wise Penetration
5.4. Channel Partner Analysis

6. Company Profiles
6.1. Samsung Electronics India Private Limited
6.2. Lenovo (India) Private Limited
6.3. Apple India Private Limited
6.4. Xiaomi Technology India Private Limited
6.5. Micromax Informatics Limited
6.6. Intex Technologies (India) Limited
6.7. Oppo Mobiles India Private Limited
6.8. Vivo Mobile India Private Limited

For more information about this report visit https://www.researchandmarkets.com/research/f2p3bx/india_smartphone

Media Contact:

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

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