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      India Premium Car Exchange Market Report 2017: Focus on Audi, BMW and Mercedes With Concentration on Marketing Initiatives - Research and Markets

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      News provided by

      Research and Markets

      04 May, 2017, 09:45 GMT

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      DUBLIN, May 04, 2017 /PRNewswire/ --

      Research and Markets has announced the addition of the "Premium Car Exchange Market in India- Focus on Audi, BMW and Mercedes with Concentration on Marketing Initiatives" report to their offering.

      The report titled Case Study-Premium Car Exchange Market in India- Focus on Audi, BMW and Mercedes with Concentration on Marketing Initiatives provides a comprehensive analysis of premium car exchange market in India. The report covers total car sales for premium brands and car sales through exchange and exchange contribution. The report thoroughly covers organizational structure for the team involved in exchange process with their detailed analysis on sourcing, qualifications, trainings and salary.

      The report also covers customer interface for car exchange business with types of advertisement for car exchange as a part of promotional activities. The regions and cities which works well for premium car exchange business has been showcased in the report, along with the compliance and norms followed by companies for car exchange. The report provides coverage on quality check list, average ownership period, discount bonus on car exchange and assured buy back offers for car exchange in India.

      This report helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for premium car manufacturers, authorized and unauthorized used car dealers, service centers, online portals and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

      Key Topics Covered:

      1. Executive Summary
      Organisational Structure (Dealer and Company Level)
      Sourcing, Qualification and Salary (Dealer and Company Level)
      Training of Personnel
      Customer Interface for Exchange
      Inclusion of Exchange in Promotional Activities
      Exchange Contribution to Overall Sales
      Exchange Facility Visibility
      Which Regions/ Cities work well for Exchange Offers
      Exchange Process Adopted by Luxury Car Companies
      Compliance and Norms Followed by the Companies for Exchange
      Customer Perception of the Experience Provided during Exchange Process
      Analyst Recommendations

      2. Appendix

      3. Organizational Structure for Exchange Team
      3.1. Company Level
      3.2. Audi-Dealer Level
      3.3. BMW-Dealer Level
      3.4. Mercedes-Dealer Level

      . Sourcing, Qualifications and Salary for Employees in Car Exchange Department
      4.1. Company Level
      4.2. Dealer Level
      4.2.1. Audi Dealer
      4.2.2. BMW Dealer
      4.2.3. Mercedes Benz Dealer

      5. Training of Personnel
      5.1. Company Level
      5.2. Dealer Level

      6. Customer Interface for Car Exchange Business

      7. Inclusion of Exchange in Promotional Activities
      7.1. Company Level
      7.2. Dealer Level

      8. Exchange Contribution to New Car Sales, CY'2010-CY'2015
      8.1. Audi India
      8.2. Mercedes Benz India
      8.3. BMW India

      9. Exchange Facility Visibility for Major Luxury Car

      10. Which Regions/ Cities work well for exchange offers
      10.1. Audi India
      10.2. Mercedes Benz India
      10.3. BMW India

      11. How Car Exchange Process Works for Luxury Car Companies

      12. Compliance and Norms Followed by Companies for Exchange
      12.1. Audi India
      12.2. Mercedes India
      12.3. BMW India

      13. Customer Perception of the Experience Provided during Exchange Process

      14. Quality Check List for Car Exchange

      15. Certification Process for Old Cars

      16. Average Ownership Period for Premium Car Brands

      17. Discount Bonus on Car Exchange and Eligibility

      18. Assured Buy Back Offers for Premium Car Brands

      19. Analyst Recommendations
      19.1. Offer Exchange Bonus/Incentive to Attract Customers
      19.2. Stipulate Targets for Car Sales Through Exchange
      19.3. Allocation of Advertisement Expenditure to Promote Exchange
      19.4. Focus on Tier 1 Cities to Promote Exchange Business
      19.5. Align the Car Valuation to the Second Hand Car Sales Market

      For more information about this report visit http://www.researchandmarkets.com/research/sf3psx/premium_car

      Media Contact:

      Laura Wood, Senior Manager
      press@researchandmarkets.com 

      For E.S.T Office Hours Call 1-917-300-0470
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      For GMT Office Hours Call +353-1-416-8900

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