India Nutrition Bars Market Forecast and Opportunities, 2020 - Targeting Consumers with Special Requirements a Major Trend

DUBLIN, Sept. 17, 2015 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/kfhh73/india_nutrition) has announced the addition of the "India Nutrition Bars Market Forecast and Opportunities, 2020" report to their offering.

Nutrition bars market in India is projected to grow at a CAGR of over 29% till 2020

The country's nutrition bars market is growing on the heels of rising health concerns and improving consumer lifestyle, primarily of the country's expanding middle class households. Segment wise, Cereal Bars continue to dominate and account for more than three-fourths of the country's nutrition bar market. Also, majority of the demand for nutrition bars is emanating from consumers below 40 years of age, and this trend is expected to gain more strength over the next five years.

In India, nutrition bars market is in its nascent stage on account of high selling prices and low awareness level among consumers, especially those residing in rural areas. However, due to increasing incidences of lifestyle diseases such as diabetes, obesity, blood pressure, asthma, and other heart diseases, consumers in India are becoming increasingly conscious about their eating habits. As a result, a rising number of consumers are including nutrition bars in their routine diet, thereby offering immense opportunities for both domestic as well as international nutrition bar players operating in India. Moreover, increasing pollution levels and rising concerns over high concentration of pesticides in traditional food products is resulting in an increasing number of Indian consumers opting for fortified foods such as nutrition bars to improve the level of nutrition in their diets.

Few of the leading companies operating in nutrition bars market in India include Naturell, General Mills, Nouveau Medicament (P) Ltd and Xterra Nutrition.

India Nutrition Bars Market Forecast & Opportunities, 2020 report elaborates following aspects related to nutrition bars market in India:

• Targeting Consumers with Special Requirements
• Fortified Foods
• Addition of New Ingredients
• Emergence of Overseas Players
• Rural Segment Scenario

Key Topics Covered:

1. Research Methodology

2. Analyst View

3. Product Overview

4. Global Nutrition Bars Market Overview

5. India Nutrition Bars Market Outlook

6. India Cereal Bars Market Outlook

7. India Protein Bars Market Outlook

8. Market Dynamics

9. Market Trends & Developments

10. Policy & Regulatory Landscape

11. India Economic Profile

12. Competitive Landscape

13. Strategic Recommendations

14. Annexure

Companies Mentioned

- Aegis Foods
- General Mills India Private Limited
- Let's Be Well Red
- Mars International India Pvt. Ltd
- Naturell (India) Pvt. Ltd.
- Nouveau Medicament (P) Ltd
- Sun Hygiene Foods Pvt. Ltd
- Xterra Nutrition

For more information visit http://www.researchandmarkets.com/research/kfhh73/india_nutrition

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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SOURCE Research and Markets