DUBLIN, May 14, 2015 /PRNewswire/ --Research and Markets
(http://www.researchandmarkets.com/research/dnpzb7/india_mens) has announced the addition of the "India Men's Grooming Products Market Forecast and Opportunities, 2020" report to their offering.
The market for men's grooming products in India is projected to grow at a CAGR of over 17% through 2020
Rising hygiene concerns, increasing disposable income, and enhanced media exposure are expected to drive the demand for grooming products in Indiaover the next five years. Further, organized retail chains are playing a major role in increasing sales of men's grooming products by increasing visibility and accessibility of products. Moreover, rising urban middle class population, and improved distribution channels in tier II and tier III cities, are also expected to stimulate growth in the market through 2020. Major players in the market include Procter & Gamble, HUL and Nivea. Segment-wise, fragrances dominate the men's grooming market in India, followed by shaving and skincare segments.
Grooming products are no more restricted to women, and are increasingly gaining prominence in men's daily regimen. Men's grooming products in India are emerging as widely adopted and high utility products. Skincare segment is the most popular in the market, with continuous launch of new variants. Although skincare products in the country were perceived to be women-centric but the scenario has changed over the last few years as men's skincare products have been gaining a strong foothold in the country. In addition, men's fragrances are anticipated to retain dominance in the market over the next five years. The demand for men's grooming products has been increasing over the last few years on the heels of increasing consciousness of their looks among the male consumers. Grooming products are especially popular among men seeking confidence and recognition in their competitive workplace. Men's grooming products are emerging as an essential part of daily regimen of men among all consumer classes in the country.
Market Trends & Developments
- Increasing Marketing Activities
- Anti-ageing and Skin Whitening
- Innovative Packaging
- Rising popularity of Foreign Companies
- Increasing demand from rural areas
- Procter & Gamble India
- Hindustan Unilever Limited
- Nivea India Pvt. Ltd
- J.K. Helene Curtis Pvt. Ltd
- Godrej Consumer Products Ltd.
- The Himalaya Drug Company
- Amway India
For more information visit http://www.researchandmarkets.com/research/dnpzb7/india_mens
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