India in Mobile Internet Revolution - Vivaah Launches Mobile Matrimony App - M.Vivaah.Com

NEW DELHI, India, July 9, 2012 /PRNewswire/ --

Vivaah.com is pleased to announce the launch of the matrimony site http://m.vivaah.com/ which is designed and built especially for mobile devices. Over past year, Vivaah.com has seen traffic from mobile and hand held devices rise from 2% to 15% of total. This was despite the fact that website was not optimised for mobile devices. Now with the launch of a dedicated website for mobile devices, Vivaah hope to improve the reach of our services and serve our users on mobile and handheld platforms better.

Vivaah in recent months have been witnessing faster growth rates. In last couple of months, the numbers of users visiting Vivaah through non-desktop devices (mobiles and tabs) has risen to about 15% of total. Overall, it is a small percentage but over a 700% increase (see graphic) from a year ago, when such traffic was only 2% of total. The Vivaah team believes that mobile device visitor's needs are quite different to that of a desktop visitor. The significant differences are the lower speed of the internet access (especially in Indian subcontinent), charges based on download data size and smaller form factor.

On analysing the Vivaah server log of visitor data it has been seen that most frequently used non desktop devices are Apple iPhone, Apple iPad, Nokia (E Series, C Series), Samsung Galaxy (Ace, Fit, Mini and S II), Sony Ericsson (Xperia). In terms of browsers, the UC mobile, Safari, Opera and Mozilla are the ones most commonly used from mobile/tablet devices.

Considering the variety of devices and the browser mix in use, Vivaah has designed its mobile matrimony website (m.vivaah.com) using XHTML Basic 1.1 version of HTML. Most of the modern browsers on mobile handsets supported this HTML technology. The dedicated site will provide better usability experience with faster page load with lower download size. In other words, the dedicated site will be faster, cheaper and easier to use.

Vivaah mobile app in its launch version offers the most commonly used subset of the features as compared to the desktop version. The mobile site features are multiple search options, dedicated pages for communities (my religion, language and country) and member pages. The mobile site also provides a comprehensive dashboard similar to the desktop version with quick access to various member features like In-site Messaging, Interest Received, and Interest Sent etc. Over coming months, Vivaah plans to add more features and bring it on par with desktop version over coming months.

Dinesh Munjal, Director, Vivaah.com says - "Matrimonial matchmaking is a big business in India. Newspapers, matchmakers and websites typically charge tens of thousands of rupees for their services with no guarantees of suitable match. We have taken a lead in this industry by offering comprehensive and completely free services. In recent months, as the word of us being comprehensive and free is, spreading http://www.vivaah.com has seen an increase in growth rate. In addition, there has been a sharp increase in traffic from mobile/ handheld devices. With the launch of dedicated mobile friendly website at http://m.vivaah.com/ we hope to improve the reach of our matrimonial site and provide better user experience to all our users on various platforms."

About Vivaah.com - Vivaah Matrimonial Services (p) ltd.

http://www.vivaah.com provides web-based services to unite people in matrimony. The site is primarily built for people of Indian Subcontinent origin (India, Sri Lanka, Pakistan, Bangladesh and Nepal) living in their home country or abroad. Site features a database of thousands of brides and bridegrooms photo profiles from various communities and castes. Key site features are multiple search options, expression of interest, in-site messaging, privacy settings and ability to view contact details. Vivaah believes that 'Search for the life partner should not come with a price tag'. All the services provided on website are at no cost.

Blog: http://matrimonialblog.com/
Facebook: http://facebook.com/vivaahcom
Google Plus: https://plus.google.com/117700047353007886358/posts
Community sites: http://free-tamil-matrimony.vivaah.com/
http://free-marathi-matrimony.vivaah.com/
http://free-chavara-matrimony.vivaah.com/

Media please contact-
Dinesh Munjal,
E-mail: media@vivaah.com
Telephone: +91-8800403434
Website: http://www.vivaah.com/