DUBLIN, June 8, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "India Household Cleaning Market Outlook, 2021" report to their offering.

According to India Household Cleaning Market Outlook, 2021, the overall market for household cleaning is anticipated to grow with a CAGR of 22.74% in the next five years.

In utensil cleaning category, dishwashing bars dominate market revenues, followed by liquid cleaners whereas dishwashing paste has negligible contribution. Consumers in urban areas are now upgrading to dishwashing liquids which are expected to register robust growth in the forecast period. Powder based utensil cleaners are now set to diminish from the market. The surface cleaning market is growing mainly because of rising awareness about brands due to heavy promotion by leading companies. Floor cleaners dominate category revenues, followed by specialized and multi-purpose cleaners. Surface cleaners are targeted mainly at urban households and thus are more popular in urban markets.

This report gives an in-depth analysis of household cleaning industry. The household cleaning industry in India is highly unorganized and the size of unorganized sector is three times than that of organized one. However, this report includes only the organized sector i.e. the branded household cleaning market. The organized household cleaning market in India is mainly split into three broad categories viz. utensil cleaner, toilet cleaner and surface cleaner. Utensil cleaners are further split into dishwashing bar, liquid, powder and pastes. Toilet cleaners consist of liquid cleaners, in-cisterns & rim blocks whereas surface cleaners are split into floor cleaner, specialized and multipurpose cleaners. The specialized cleaners are further split, based on their application areas.

Major companies in the household cleaning market include Hindustan Unilever, Reckitt Benckiser, Jyothy Laboratories, Rohit Surfactants, Dabur India, SC Johnson etc. Major brands operating in the industry are Vim, Harpic, Pril, Exo, Xpert, Lizol, Domex, Colin, Sani Fresh, Cif, Mr Muscle, Easy Off Bang, Dazzl, Dettol etc.

Key Topics Covered:

1. Executive Summary

2. Global Household Cleaning Market Outlook

3. India Household Cleaning Market Outlook

4. India Utensil Cleaner Market Outlook

5. India Surface Cleaner Market Outlook

6. India Toilet Cleaner Market Outlook

7. India Economic Snapshot

8. Raw Material

9. Market Penetration

10. Future Development

11. Policy & Regulatory Landscape

12. Trade Dynamics

13. Channel Partner Analysis

14. India Household Cleaning Market Dynamics

15. Market Trends & Developments

16. Competitive Landscape

17. Strategic Recommendations

Companies Mentioned

- Reckitt Benckiser (India) Ltd.
- Hindustan Unilever Limited
- Dabur India Limited
- SC Johnson Products Pvt. Ltd.
- Jyothy Laboratories Limited
- Venky's (India) Limited
- Future Consumer Enterprise Ltd.
- Fena Private Limited
- Pitambari Products Pvt. Ltd.
- The Clorox Company

For more information visit http://www.researchandmarkets.com/research/hgsr5h/india_household

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SOURCE Research and Markets