WHITELEY, England, June 10, 2014 /PRNewswire/ -- Paybefore Europe has chosen Infinite Aisle from InComm Europe as a winner for "The One to Watch: Program" in the 2014 Paybefore Awards Europe. The category honors those programs in the prepaid industry with innovation that has separated them from their peers. InComm, a leading prepaid product and transaction services company, has previously been honored by Paybefore for a number of other programs.
"We are honored to receive this recognition from Paybefore Europe for Infinite Aisle," said Thomas Cornelius, Senior Vice President, InComm. "Infinite Aisle allows consumers to instantly purchase digital gift cards and digital content from their mobile devices at the point of sale (POS), all in a retailer-branded environment. Without making any changes to their existing POS system, retailers can leverage the Infinite Aisle turnkey application to expand their product offerings and improve in-store sales."
InComm's program was selected by a panel of five industry experts who served as judges for this year's competition, which—once again—included a record number of entries from across Europe, including submissions from the UK, Turkey, Austria, France, Germany, Portugal, Poland, Hungary, Italy and more.
"Our Paybefore Awards Europe winners are pushing the boundaries of what is possible in payments," said Loraine DeBonis, Paybefore editor-in-chief and chair of the judging panel. "We recognized Infinite Aisle for its massive potential not only to open up nearly limitless choices for consumers but to broaden the inventory retailers can carry without taking up valuable floor space or requiring POS changes."
Infinite Aisle leverages the powerful Cashtie API that InComm developed to open up access to its retail partners' POS systems. This open platform approach provides tools for innovative technologies to be implemented in retail stores without any integration requirements for existing InComm retailers. The open development platform empowers retailers to participate in new forms of sales support and sales tools in the store that extend to a consumer's mobile device. For more information, visit www.cashtie.com.
Frank Monaco, Executive Vice President of International at InComm adds, "Bringing the Cashtie solution into Europe provides our European clients with the innovative engine that is needed to break down barriers and drive consumer adoption. The recognition for Infinite Aisle proves that taking innovation quickly into Europe is paying off for consumers and clients."
InComm is a leading provider of cutting-edge prepaid products, services and transaction technologies to retailers, brands and consumers. InComm supports more than 400,000 points of distribution and helps retailers build prepaid card destinations, connects brands with new markets and gives consumers a simple, secure shopping experience. InComm stays ahead of emerging trends by analyzing market needs and leveraging its global, innovative commerce platform, go-to-market expertise and extensive partner relationships. With 123 global patents, InComm is headquartered in Atlanta and has offices in North and South America, Europe and the Asia-Pacific region. For more information, visit www.incomm.com or follow us on Twitter at www.twitter.com/incomm.
Paybefore is the leading information provider to prepaid, mobile and emerging payments industry professionals, offering the latest news, commentary and analysis. Paybefore's family of industry publications includes: Paybefore.com; Pay News™; Pay Gov™; Pay Week™; Pay Op-Ed™; Pay Magazine™, a biannual print publication featuring in-depth articles on the opportunities, challenges and trends in the global payments industry; and the only industry directory, Pay Connect™ buyer's guide, available online and in print. Visit us at www.paybefore.com.