In Vitro Fertilization Market Outlook 2026-2031: Rising Infertility Rates & Advancements in Assisted Reproductive Technologies Drive Global Market Growth, Says Mordor Intelligence

HYDERABAD, India, July 7, 2026 /PRNewswire/ -- According to the latest report by Mordor Intelligence, the in vitro fertilization market size is projected to grow from USD 30.90 billion in 2026 to USD 45.90 billion by 2031, registering a CAGR of 8.28% during the 2026-2031 forecast period. The market is driven by the increasing prevalence of infertility, delayed pregnancies, growing awareness of assisted reproductive technologies (ART), and continuous advancements in fertility treatment procedures. The market is witnessing sustained expansion as fertility clinics, healthcare providers, and technology developers invest in improving treatment success rates and expanding access to reproductive healthcare worldwide. 

The growth of the in vitro fertilization market is closely associated with changing demographic trends and rising demand for fertility treatments. Factors such as delayed parenthood, declining fertility rates, lifestyle-related reproductive disorders, obesity, and increasing incidence of conditions including polycystic ovary syndrome (PCOS) and endometriosis are contributing to higher demand for IVF procedures. In addition, growing acceptance of fertility treatment among single parents and same-sex couples is expanding the addressable patient population. 

The market is benefiting from continuous research in reproductive medicine and increasing collaboration between fertility centers, biotechnology companies, and medical device manufacturers. As assisted reproductive technologies continue to evolve, healthcare providers are increasingly adopting integrated fertility solutions designed to improve patient experience, treatment efficiency, and long-term reproductive outcomes. 

In Vitro Fertilization Market Share by Region 

North America represents a significant share of the in vitro fertilization market, supported by advanced fertility care infrastructure, increasing awareness of assisted reproductive technologies, favorable reimbursement in select markets, and continued technological innovation. 

Europe holds a notable position in the market, driven by growing utilization of fertility treatments, supportive regulatory frameworks in several countries, expanding fertility clinic networks, and increasing public awareness regarding reproductive healthcare. 

Asia-Pacific is emerging as a high-growth region due to rising infertility prevalence, increasing healthcare expenditure, expanding medical tourism, improving access to fertility services, and growing investments in reproductive medicine across countries including China, India, Japan, and South Korea. 

Soumya Goud, Senior Research Manager, Mordor Intelligence, says, "The in vitro fertilization market continues to evolve alongside changing demographic patterns, technological innovation, and expanding access to reproductive healthcare. Mordor Intelligence applies structured research methodologies supported by cross-validated industry data and transparent analytical frameworks, enabling decision-makers to evaluate market developments with greater confidence." 

In Vitro Fertilization Market Trends & Forecast 

Growing Adoption of Advanced Embryo Selection Technologies 

Fertility centers are increasingly adopting artificial intelligence-assisted embryo assessment, time-lapse imaging, and genetic testing technologies to improve clinical success rates and optimize treatment outcomes. 

Expansion of Fertility Clinics and Medical Tourism 

Increasing investments in specialized fertility centers and the growing popularity of cross-border reproductive care are expanding patient access to advanced IVF treatments worldwide. 

In Vitro Fertilization Market Segmentation Overview 

By Product  

• Reagents & Media  

• • Culture Media  

• • Cryopreservation Media  

• • Semen Processing Media  

• Instruments  

• • Imaging Systems  

• • Incubators & Time-Lapse Chambers  

• • Cryosystems (LN₂ Tanks, Freezers)  

• • IVF Workstations & Clean-Air Cabinets  

• • Ovum Aspiration Pumps  

• • Sperm Separation Systems  

• • Micromanipulator Systems  

• • Other Instruments  

• Consumables & Disposables  

• • Pipettes & Tips  

• • Catheters & Needles  

• • Culture Dishes & Slides  

• • Embryo Transfer Sets  

By Cycle Type  

• Fresh IVF Cycles – Non-Donor  

• Thawed / Frozen IVF Cycles – Non-Donor  

• Donor Egg IVF Cycles  

• Donor Sperm IVF Cycles  

By Procedure Type  

• Conventional IVF  

• IVF with ICSI  

• IVF with PGT/PGD  

• Mini-IVF & Natural-Cycle IVF  

By End User  

• Fertility Clinics  

• Hospitals & Surgical Centers  

• Cryobanks & Research Laboratories  

By Geography  

• North America  

• • United States  

• • Canada  

• • Mexico  

• Europe  

• • Germany  

• • United Kingdom  

• • France  

• • Italy  

• • Spain  

• • Rest of Europe  

• Asia-Pacific  

• • China  

• • Japan  

• • India  

• • Australia  

• • South Korea  

• • Rest of Asia-Pacific  

• Middle East and Africa  

• • GCC  

• • South Africa  

• • Rest of Middle East and Africa  

• South America  

• • Brazil  

• • Argentina  

• • Rest of South America 

For a full breakdown of market dynamics, segmentation insights, regional analysis, and competitive landscape, access the details of the Mordor Intelligence report: https://www.mordorintelligence.com/industry-reports/invitro-fertilization-market?utm_source=prnewswire 

In Vitro Fertilization Market Competitive Outlook 

The in vitro fertilization market features fertility technology providers, medical device manufacturers, reproductive healthcare companies, and specialized laboratory solution providers focused on improving treatment success, laboratory efficiency, and patient outcomes. Market participants are investing in advanced embryo culture systems, cryopreservation technologies, genetic testing platforms, automation solutions, and AI-enabled reproductive technologies to strengthen their competitive positions. Strategic partnerships, clinic expansion initiatives, and continuous product innovation continue to shape the competitive landscape. 

Major Companies in the In Vitro Fertilization Market include: 

• Vitrolife AB 
• CooperSurgical Inc. 
• FUJIFILM Irvine Scientific 
• Hamilton Thorne Ltd. 
• Merck KGaA 

Check out related reports published by Mordor Intelligence: 

Infertility Treatment Devices Market 
The infertility treatment devices market is expected to grow from USD 2.37 billion in 2026 to USD 3.39 billion by 2031, registering a CAGR of 7.39% during the forecast period. Growth is driven by the rising prevalence of infertility, increasing adoption of assisted reproductive technologies, and improving access to fertility treatment services across healthcare facilities. 

Postpartum Hemorrhage Devices Market 
The postpartum hemorrhage devices market is projected to expand from USD 1.08 billion in 2026 to USD 1.38 billion by 2031, at a CAGR of 5.05%. Market growth is supported by increasing awareness of maternal healthcare, rising focus on reducing childbirth-related complications, and growing adoption of advanced hemorrhage management devices in hospitals and maternity centers. 

Vitrification Market 
The vitrification market is estimated to grow from USD 12.56 billion in 2026 to USD 26.96 billion by 2031, registering a CAGR of 16.52% during the forecast period. Growth is fueled by increasing use of cryopreservation in assisted reproductive technologies, expanding applications in regenerative medicine and biobanking, and rising demand for long-term preservation of biological samples. 

Know more about Mordor Intelligence:   

Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.  
  
With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.  

For any inquiries, please contact: 
 
media@mordorintelligence.com

https://www.mordorintelligence.com/contact-us