LAS VEGAS, May 11, 2011 /PRNewswire/ -- International Game Technology (NYSE: IGT) announced today that B.J. Fogg, Ph.D., director of research and design at Stanford University's Persuasive Technology Lab, will lead a keynote session at the IGT Systems Global Users Conference at ARIA Resort & Casino in Las Vegas, June 29-30. Named one of the "10 New Gurus You Should Know" by Fortune magazine, Fogg will offer attendees a unique perspective and new ideas on using technology to identify, influence and motivate players.
In addition, the IGT Systems Global Users Conference will offer a variety of engaging and practical breakout sessions designed to help attendees boost product performance and enhance customer satisfaction. Event registration and the conference guide are available at http://www.IGT.com/UsersConference.
"We're thrilled to be joined by B.J. Fogg and a number of esteemed speakers from the gaming industry at our 2011 Systems Global Users Conference. Fogg is certain to capture the imagination and attention of our guests with his provocative insights about where the relationship between customers and technology is headed," said Chris Satchell, IGT chief technology officer and executive vice president of research and development. "With our speaker's energy and insight, along with the accelerated dialogue between IGT and gaming industry attendees, this year's event promises to aggressively move the conversation forward."
With a sharp focus on getting quickly to "the stuff that matters to you," IGT will offer more than 25 breakout sessions across six conference tracks: Player Marketing, Casino IT, Casino Operations: What's New, Casinolink: What's New, sbX(TM) Implementation and Technical Training. Attendees can expect action-oriented training and strategy discussions on IGT's current casino management, business intelligence and server-based solutions presented by IGT product managers, trainers and engineers, as well as IGT customers and business partners.
Patti Hart, IGT president and chief executive officer, will be on hand to extend a personal welcome to attendees and kick off the conference on Wednesday, June 29, followed by remarks from Eric Tom, IGT chief operating officer, and Richard Yim, vice president of systems products. Satchell will take the stage to conclude opening-day activities with a provocative keynote presentation addressing the tremendous opportunities before the industry as systems focus on differentiated incremental value, as well as how this focus intersects with IGT's systems strategy.
Fogg joins the conference for a keynote session on Thursday, June 30. Trained as an experimental psychologist, Fogg directs research and design at Stanford University's Persuasive Technology Lab and holds seven patents for his innovations in user interface design. Outside the university, Fogg leads workshops for business leaders and entrepreneurs interested in designing experiences that influence behavior. In this engaging keynote session, attendees will be treated to new ideas about identifying, cultivating and motivating customers.
The popular Demo Lounge will make a return appearance at the 2011 event. Featuring the newest systems products, the Demo Lounge enables attendees to learn through hands-on demonstrations with product experts. IGT's impressive portfolio of systems solutions will be highlighted, with casino management applications ranging from Machine Accounting to Media Manager, plus compelling and engaging player applications such as Intelligent Bonusing and Taxable Accrual.
Exhibit booths for conference sponsors will also be featured in the Demo Lounge. Participating sponsors include Agilysys, BCS Solutions, Cisco, Four Winds Interactive, House Advantage, JCM Global, Microsoft, Mintronix, NRT Technologies Corp., Playersoft, Stratus Technologies, Synergy Blue, TekVisions, TransAct Technologies Inc., and VMware.
ARIA Resort & Casino at CityCenter in Las Vegas is the host venue for the 2011 IGT Systems Global Users Conference. Located at the heart of CityCenter, ARIA is the centerpiece of this extraordinary urban resort destination with its striking architecture, more than 4,000 state-of-the-art guest rooms and 150,000 square feet of gaming. The ARIA casino floor offers players 1,940 slot machines powered by IGT Advantage(R) and the sbX(TM) server-based gaming solution, and features IGT's award-winning Service Window.
All IGT systems customers are invited to attend the conference. Please visit http://www.IGT.com/UsersConference for more information and registration.
International Game Technology (NYSE: IGT) is a global leader in the design, development and manufacture of gaming machines and systems products, as well as online and mobile gaming solutions for regulated markets. More information about IGT is available at http://www.IGT.com, or follow IGT on Twitter at @IGTNews or on Facebook at http://www.facebook.com/IGT.