LONDON, June 26, 2013 /PRNewswire/ --
IFSEC & OSH Arabia 2012, organised by industry leaders UBM Live, was awarded the Best Overseas Tradeshow >2,000 sq.m at last week's prestigious AEO Awards. Judging panels rated IFSEC & OSH Arabia 2012 as the best exhibition in its class for notable improvements in performance, re-bookings, increase in visitor attendance and competitive success.
IFSEC & OSH Arabia 2012 was the second edition of the security, fire and safety event in the Kingdom of Saudi Arabia (KSA). Launched in 2011, market research and customer insight highlighted opportunities within the security market in this region and generated a 41 per cent visitor increase for the 2012 event.
Aligning with UBM's strategy to geo-adapt the IFSEC brand with the co-location of safety and fire events, IFSEC & OSH Arabia 2012 was launched following market demand and opportunity. The support and endorsement of the Saudi Ministry of Interior (MOI) and local partners Security Control Company was critical to the success of the show, since all government buyers in the region look to the MOI and The Higher Commission for Industrial Security (HCIS) for purchasing guidance.
Bejad Alharbi, IFSEC Arabia Chairman, Security Control Company said: "We are proud to be winners of such a highly regarded award and delighted that the success of IFSEC & OSH Arabia 2012 has been recognised by the industry. The dedication, sheer hard work and fantastic team effort made the event what it was. Blending local and international implementation, how we worked as a team despite being on different continents, in different time zones and working weeks, is where the real success lies."
Forging this successful partnership secured UBM in a strong position within the protection market of the Kingdom, and ensures it will continue to produce an event that covers these communities. Securing a 22 per cent increase in exhibitor re-booking within 60 days of show close, IFSEC & OSH Arabia 2012 proved to exceed exhibitor's expectations and confirm their support for the following year.
Simon Mills, Portfolio Director, UBM Live, said: "We are honoured to have received this award, it is a testament to the commitment and continued efforts the team put in throughout the show. Always striving to achieve the best results despite the challenges along the way, I am thrilled at the success that has been achieved."
About UBM Live
UBM Live connects people and creates opportunities for companies across five continents to develop new business, meet customers, launch new products, promote their brands and expand their markets. Through premier brands such as MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many others, UBM Live exhibitions, conferences, awards programs, publications, websites and training and certification programs are an integral part of the marketing plans of companies across more than 20 industry sectors.
For further information about IFSEC & OSH Arabia 2013 visit http://www.ifsec-osh-arabia.com or speak to Dean Gunning, International Sales Executive on +44(0)207-921-8510 or email@example.com, Patrick Latchem, Project Director on +966-1-293-9696 or firstname.lastname@example.org or Yehya Mokhlati, Sales & Marketing Manager on +966-1-293-9696 or email@example.com.
SOURCE UBM Live