PALO ALTO, California, June 17, 2014 /PRNewswire/ --
Enterprise Promotion and Loyalty Manager (EPLM) provides brands with a seamless platform to unlock & scale B2B distribution of digital rewards and content.
Ifeelgoods, the leader in frictionless distribution of branded rewards, today launched the Enterprise Promotion and Loyalty Manager (EPLM). The product will help brands seamlessly distribute their digital content for B2B promotions and loyalty program opportunities. Marketers are increasingly leveraging premium branded content such as e-subscriptions, gift cards, music, games and apps to reward and engage their audiences. EPLM is meant to help brands with premium digital content address these incoming opportunities by providing them a frictionless managing system with the end goal of reducing operating costs and increasing revenue.
The EPLM product consists of a customized online portal for brands to distribute their content. Approved marketers can integrate the content at hand with a preferred solution - eCommerce, CRM, Social Media, CPG, Loyalty and more. EPLM is pre-integrated with 100+ popular apps - including Magento, Salesforce, PayPal and Facebook - so that advertisers can seamlessly deliver the reward to the end-consumer. EPLM services also include gift or promo code management, lead generation, secure code distribution, and brand approval processing.
The capabilities of EPLM can be seen directly through its implementation with the NYTimes at nytimes.ifeelgoods.com. Ifeelgoods is in the process of equipping other premium digital content providers with EPLM to help them manage distribution of their paid content.
All partners that use the EPLM will also benefit from exposure to Ifeelgoods' industry leading network of advertising agencies and brands. Ifeelgoods has launched campaigns with 150+ advertisers across 16 countries, including Walmart, Gap and L'Oréal, and possesses strategic partnerships across the largest networks and agencies like the Publicis Groupe or Conversant.
"Advertisers are looking for seamless solutions to reward their audiences with the digital premium content they are craving for," says Michael Amar, Ifeelgoods CEO and co-founder. "Our mission is to help content providers unlock this opportunity and connect them with the brands and agencies that want to use their products as highly valuable rewards. The EPLM is our latest step in reaching this goal."
Ifeelgoods provides a frictionless platform that enables marketers to instantly reward their audiences in a variety of solutions - eCommerce, CRM, Social Media, CPG, Loyalty and others. Consumers can directly receive rewards from 100+ integrated apps including Facebook, Mailchimp, Salesforce, SurveyMonkey, Paypal and Zendesk. Gifts delivered come from Ifeelgoods' 100,000+ rewards catalog with content that ranges from movies, songs, games, apps, newspaper subscriptions, and gift cards. Brands like Walmart, Gap, L'Oreal and 150 other clients have used the Ifeelgoods platform to boost customer acquisition and retention.
Founded in 2010, Ifeelgoods' seasoned management team has deep roots in advertising, payments and retail. The company has offices in Palo Alto, California & Paris, France and is backed by blue chip investors including IDinvest, Tugboat Ventures, Kima Ventures and Quest Venture Partners.