HYDERABAD, India, July 25, 2014 /PRNewswire/ --

CropLense, an innovative mobile app from iConcept Software Services, a Hyderabad-based IT solution provider for farmers, has recently been nominated as one of the eight finalists for the mBillionth Award 2014.

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mBillionth Award is an integrated platform to recognize research & innovations in the area of telecom & mobile content/applications/models. The award was launched in 2010 by Digital Empowerment Foundation, one of the most influential & leading platforms to explore, recognize & honor the best practices in Mobile & Telecom Industry across South Asia.

CropLense, an innovative approach from iConcept, is a field enablement tool that helps farmers address crop issues faced by them in a cost-effective and timely manner. This offers an online forum where farmers or the field officers can post their queries about any agricultural issues and can get experts' advice using this app. Students, agro professionals, professors and consultants are the other targeted users, to collectively share knowledge and help the agro communities as a whole.

Mr. Ajay Kalavala, the MD & CEO of iConcept, said: "I would like to take this opportunity to congratulate all iConceptians on this achievement. Within 2 months of release of the product, getting this recognition is remarkable. Statistics reveal that 3.5% of the rural population of India currently has smartphones, which is a sizeable opportunity for CropLense considering there are 125 Million farmers in India. I am extremely confident with a vibrant iConcept team we can add more value to farming community through CropLense."

For mBillionth 2014, iConcept presented CropLense App for consideration in the Agriculture & Ecology section.  CropLense was recognized by DEF as one of the eight finalists in the category. Mr. Ajay Kalavala had a presentation to the dignitaries and stakeholders of CropLense which was very well received. The company also had a stall at the event to showcase CropLense.

iConcept Software Services, headquartered in Hyderabad, India, was founded in 2004 with a vision to connect 'field to corporate,' by providing robust, easy-to-use, efficient and mobile technology solutions. The company provides integrated technological solutions for field operations like Sales & Marketing Management, Supply Chain Management (SCM), Market Research & Analytics, BI, Contact Management etc.

For further details, please contact: Partha Pratim Mallik Contact Number: +91-9704770809

SOURCE iConcept Software Services Pvt Ltd