MATTERSBURG, Austria, October 30, 2014 /PRNewswire/ --
Mobile technology solution pioneer I-New provided more than half a million marketing opportunities in only 6 months by enabling micro-credit transactions for Latin American mobile subscribers.
Creating customer loyalty in marketing is not an easy task at all. Particularly when it comes to mobile market environments dominated by prepaid users, it is becoming an ever-tougher one, where subscribers intend to use multiple SIM cards and/or switch frequently from one operator to the next one in search of a better value deal. So value for money seems to be a key driver for multiple purchase decisions. Why not turn that savings impulse into customer loyalty, and even more so, into a powerful selling proposition for brands active in the mobile business or companies who intend to be? This is where a mobile technology solution provider comes into play - surprisingly and substantially at the same time. I-New Unified Mobile Solutions provides all the pioneering technology with an award-winning compact platform which offers adaptability, flexibility, extendibility and cost-efficiency in one compact box. Therein included is the SOS credit feature, which simply enables a mobile subscriber to make calls, send SMS or download data even when their prepaid SIM-credit has already been depleted. This feature therefore enables helping a customer in a critically perceived situation and ensures helpful continuity in getting their things done. Imagine a situation where an MVNO meets those critical situations in the naturally mobile environment of today's modern customers in a positive way: it really pays in customer proximity and loyalty, in brand experience and trust, the most important values modern marketing professionals are continuously looking for and which are mandatory in getting their job done right.
This is the case in Latin America, where I-New holds a No.1 market position and services a number of industry-leading clients. According to recent market experience, the SOS credit feature is selected and offered by 82% of I-New's handled Latin America clients. Only a negligible rate of below 1% on average choose to repay via revolving credit, but the majority of subscribers show up as reliable debitors by using the convenient automatic monthly top-up functionality to pay their micro-credit back in total, a process which is enabled automatically by I-New's integrated eligibility check feature to minimize debit risks for their MVNO customers. In this particular Latin America use case, we are talking about more than half a million transactions made through SOS credit feature, over 500,000 times the opportunity to serve mobile customers perfectly by meeting their immediate contexts in their moments of individual needs. Imagine the negative impact on customers' trust and relationship quality if companies do not act in this naturally mobile way. Another important marketing insight has been gained by I-New's data exploration. It shows clearly that the vast majority of subscribers prefer to use integrated online-self-care applications, such as mobile apps, Web-self-care or USSD-Codes, instead of calling/mailing the Customer Service Desk to get SOS credit. This is another proof that providing services with proximity to customers has a lot to do with real life insights in today's natural mobile world.
I-New Unified Mobile Solutions AG
Am Anger 1, 7210 Mattersburg, AUSTRIA
VP Marketing & Corporate Communications
SOURCE I-New Unified Mobile Solutions AG