Hyundai Motor Unveils the All-New TUCSON, Its Boldest SUV

• The all-new TUCSON embodies the "Boldest SUV" vision through its "Art of Steel" design, enhanced hybrid performance and intelligent efficiency, and advanced Pleos Connect infotainment system
• A refined, spacious cabin enhances everyday comfort with intuitive controls, flexible storage and available relaxation features
• Next-generation Hybrid System delivers intelligent efficiency, targeting up to 42 mpg while harmonizing fuel economy with dynamic driving performance
• Pleos Connect drives everyday progress with an ever-evolving digital experience, enabled by Gleo AI, an expanding app marketplace, and intuitive UI/UX
• TUCSON XRT PRO expands adventure capability with Smart Terrain Assist and advanced off-road technologies
• Hyundai premieres the all-new TUCSON globally against the Manhattan skyline, showcasing the vehicle's progressive spirit and reinforcing its position as a global SUV icon.

NEW YORK, Oct. 2, 2026 /PRNewswire/ -- Hyundai Motor Company today unveiled the all-new TUCSON, introducing its boldest SUV ever, which combines the "Art of Steel" design philosophy, hybrid performance enhanced by intelligent efficiency, and the advanced Pleos Connect next-generation infotainment system.

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The all-new TUCSON made its world premiere against the iconic backdrop of the Manhattan skyline in New York City, underscoring Hyundai Motor's confidence in its best-selling global SUV. The dynamic urban venue reflected the vehicle's progressive spirit, celebrating TUCSON's rich heritage as a global market leader while signaling a new era of versatile mobility.

Designed for ultimate versatility, the all-new TUCSON seamlessly transitions from sophisticated daily commutes to rugged weekend getaways. Guided by the "Art of Steel" design philosophy, it combines muscular exterior styling with a purposeful, tech-forward interior. Alongside the standard model, the debut of the rugged TUCSON XRT PRO further elevates its off-road capability. Integrated with Pleos Connect featuring Gleo AI, an advanced Next-generation Hybrid System, and Hyundai's first Smart Terrain Assist (STA), the all-new TUCSON lineup empowers customers with confidence and elevated convenience across diverse lifestyles and life stages.

"Millions of families around the world count on the Hyundai TUCSON, and this is the best one we have ever built," said José Muñoz, President and CEO, Hyundai Motor Company. "Its combination of bold design, generous cabin space, seamless infotainment, and available hybrid efficiency sets a new standard for what customers should expect in this segment. TUCSON opens the most ambitious product offensive in our history, including more than 100 new and refreshed vehicles globally by 2030 — 58 in North America alone."

[Explore The all-new TUCSON in Detail]

• Watch the official all-new TUCSON launch film on Hyundai Worldwide's YouTube channel. 
• Discover key highlights about the all-new TUCSON [Link].

More information about Hyundai Motor and its products can be found at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai