Hyundai Motor Group and University of Oxford Establish Foresight Centre to Shape Long-Term Vision and Strategy

• Oxford-Hyundai Motor Group Foresight Centre to leverage the University of Oxford's unique approach to future studies, emphasizing ideal values for tomorrow's community and contributing to understanding of emerging trends
• Utilizing insights from the Foresight Centre, the Group aims to navigate geopolitical shifts and risks, define the direction of its long-term research, and foster influential networking opportunities
• The Group is focused on cultivating unique capabilities to shape the future across various industries, reinforcing its role as a first mover in the global market

LONDON and SEOUL, South Korea, July 9, 2024 /PRNewswire/ -- Hyundai Motor Group (the Group) and the University of Oxford held an opening ceremony for the Oxford-Hyundai Motor Group Foresight Centre at Oxford's historic Convocation House on July 8 to mark a new partnership between the two organizations.

Based at Saïd Business School, the Foresight Centre is dedicated to exploring the Group's long-term vision and strategic direction. It will strengthen the Group's ability to proactively shape the future and identify critical focus points to address future geopolitical shifts and risks in advance. The Centre will conduct innovative research to advance progress for humanity and facilitate interdisciplinary conversations between government agencies, academia and industry experts to develop long-term insights into future societal trends.

"This is an exciting and important partnership with the Hyundai Motor Group, that will see our world leading research and academics shape the future of business through values-based research. Hyundai Motor Group's vision to pursue a better future for humanity very much aligns with our School's values, and we look forward to a fruitful and mutually enriching collaboration", said Professor Soumitra Dutta, Dean of Saïd Business School, at the opening ceremony.

"The automotive industry is undergoing a paradigm shift and significant changes in business environments, leading to unprecedented uncertainty," said Gyun Kim, Executive Vice President and Head of Hyundai Motor Group Business Intelligence Institute, speaking at the event. "In such times, it is crucial for companies to move away from an experience-based approach and adopt a long-term perspective to identify large-scale future trends. We expect that the Foresight Centre will play a significant role in cultivating a multifaceted and comprehensive perspective on the future within organizations, known as 'future literacy'."

Heung-Soo Kim, Executive Vice President and Head of Global Strategy Office at Hyundai Motor Group also added, "Hyundai Motor Group is committed to proactively shaping an ideal direction for future communities to build a better world for humanity. We will foster unique capabilities to lead the way as a first mover in the global market, embarking on this ambitious journey not only for the next generation but also those to come."

Through this collaboration with the University of Oxford, the Group will establish a foundation for actively designing and realizing its future goals, navigating a transformative global landscape of technological innovation. This partnership is expected to solidify the Group's leadership in the future mobility industry, going beyond short-term predictions to proactively shape the future.

More information about Hyundai Motor Group can be found at: http://www.hyundaimotorgroup.com

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