OAKVILLE, Ontario, May 29, 2013 /PRNewswire/ --
America's #1 selling weight loss brand* steered by #11 Tony Kanaan to historic victory in a race that saw a record 68 lead changes.
Hydroxycut™ is the new Indy 500® champion! The best-selling weight loss brand in America* took top honor this past weekend at the 2013 Indy 500® in Indianapolis, IN. Driver Tony Kanaan, a fan favorite, crossed the finish line under a yellow flag for his first Indy 500® win. The dramatic race set a new record with over 14 leaders and 68 lead changes. The crowd of 200,000-plus fans wildly cheered Kanaan's victory.
Hydroxycut™ is a freshman IndyCar sponsor and has a two-year deal to sponsor the KV-SH Racing team; this is the first Indy 500® event for Hydroxycut™. "To win the Indy 500® with fantastic partners like Tony Kanaan and KV-SH Racing is an awesome victory for the Hydroxycut™ brand," said Iovate Health Sciences CMO Vito Sanzone. "Our brand image is about succeeding and winning - so Sunday's performance fits right in!"
Hydroxycut™ is the #1 selling weight loss supplement brand in America* and offers a wide variety of products that have helped countless people reach their weight loss goals. The Hydroxycut™ brand has been around for 17 years for a reason. It's a brand you can trust and it really works!
*Based on IRI data for Hydroxycut™ caplets.
INDY 500® is a registered trademark of Brickyard Trademarks, Inc.
Image with caption: "HYDROXYCUT INDYCAR & TONY KANAAN WIN HISTORIC 97TH INDIANAPOLIS 500® (CNW Group/Iovate Health Sciences International Inc.)". Image available at: http://photos.newswire.ca/images/download/20130529_C3116_PHOTO_EN_27228.jpg
For further information:
Iovate Health Sciences International Inc.
+1(905)678-3119 ext. 3160
SOURCE Iovate Health Sciences International Inc.