Hydra Affords HSBC a More Strategic Approach to Search Marketing

LONDON, February 23, 2012 /PRNewswire/ --

Hydra, a provider of Software-as-a-Service (SaaS) marketing technology, today announces that HSBChas selected Hydra's One Platform to help it become more closely aligned to Greenlight, the agency HSBC uses for various elements of its search marketing activity. This recent development has provided the bank with a new level of strategic guidance and direction.

HSBC and Hydra have been working together to discover ways that the bank can increase the effectiveness of its Search Marketing activity.With the implementation of The One Platform from Hydra, the bank is able to easily and quickly source and define an enhanced keyword set extending its reach and enabling a more strategic approach.

By deploying Hydra's One Platform, HSBC has been able to see its Search Marketing effort in a level of detail not previously possible. Hydra combined the Natural Search, Paid Search, discovered Keywords and Phrases from HSBC's websitewith other sources to understand the opportunity currently available to HSBC.

TheOne Platform's visualisation tools allow HSBC to see the sphere of opportunity from a 30,000 foot view which can then be drilled down into to assess trends and opportunities in performance at a keyword level."Hydra is an innovative and powerful cloud-based search engine optimisation (SEO) tool for serious SEO Managers who rely on analysis to make informed strategic SEO decisions for their business websites. Its intuitive user interface, powerful visualisation tools and real-time data crunching is second to none," said David Philip, Digital Customer Experience & Sales Optimisation Manager for HSBC's Commercial Bank division.

John Crossland, Digital Acquisition Manager at HSBC's Retail Bank and Wealth Management Division adds, "For the first time ever, we're able to see an unimaginable amount of vital performance and opportunity data in one, simple to digest platform. This insight, combined with Hydra's optimisation tools, has radically changed the way we strategise and prioritise. The One Platform is now a key tool in our search marketing activity."

Hydra's One Platform combines insights from Natural Search, Paid Search and Social Media to uncover opportunities digital marketers can apply to achieve optimal performance for digital spend

Notes to Editors:

About HSBC:

HSBC is headquartered in London and is one of the largest banking and financial services organisations in the world. HSBS's international network has around 7,500 offices in 87 countries and territories across Europe, the Asia-Pacific region, North, Central and South America, the Middle East and Africa.

About Hydra:

Hydra is a provider of SaaS tools established in 2011. The One Platform enables enterprise marketers to strategically and proactively monitor, report and participate in the conversation that existing and potential customers are having about their brand online. Gathering the collective requests and feedback of marketing executives, digital specialists, and agency professionals, One from Hydra is focused on driving revenue and return on investment (ROI) through integrated, efficient and optimised management and implementation of Phrase Marketing campaigns across online disciplines - Natural Search, Paid Search and Social Media.

To arrange an interview or for further information please contact:
Becky Hayward
T: +44(0)20-3326-1888
E: becky.hayward@onehydra.com