Hybrid Launches U2B.com, Reporting on Billions of Dollars in Projects Between Universities and Business

Global digital publisher Hybrid has launched U2B.com, a pure-play content platform and project database that promises to transform the way universities and businesses connect and collaborate

BRISTOL, England, May 21, 2019 /PRNewswire/ -- In an era of disruptive technologies, the role of universities is expanding well beyond just teaching as their capacity for innovation grows.

According to recent figures, Australia's top universities contribute US$47 billion to the national economy annually. In Europe, leading universities generated a collective US$111 billion in economic value, supporting over a million jobs. And in the United Kingdom, the economic contribution rises to a staggering US$123 billion.

Drawing on Hybrid's key areas of expertise – higher education and business acumen – the company has created a compelling blend of unique stories and project data that highlights the myriad ways higher education providers can work with local and multinational companies to power global economies. 

 "U2B brings together the worlds of technology, business and university, providing a digital destination for leaders in this increasingly lucrative cross-sector," said Hybrid's founder and managing director, James Craven.

"The U2B brand will leverage our editorial strength and audiences across education and innovation. U2B 'Live' is the world's first university-specific tender portal, giving our readers direct access to billions of dollars-worth of opportunities." 

The databank provides details of big-ticket tenders from universities across America, Australia, Europe, and the UK – covering everything from construction and management, to research collaborations and knowledge transfer partnerships.

Vice-President and General Manager, Global Education Industry at IBM, Michael King, highlighted the value of bringing education and business together.

"Fostering collaboration between higher education and employers is one of the most important efforts to help address the skills gap and prepare students for work… When we collaborate around necessary skills for workforce entry, we can ensure students not only have the depth and breadth of an academic credential, but also have the needed skills to land and succeed in the workforce."

While U2B Live gives businesses a central tool to find and track opportunities, the editorial content guides readers throughout the collaboration process by highlighting best-practices and evaluating prospects that deliver the best value.

As Craven says:

"Graduate employment, KTP's, local infrastructure…there is so much that higher education and business can accomplish through constructive relationships."

About Hybrid

Hybrid is a global influencer, creating rich and relevant content for brands wishing to connect with audiences in a more effective way. Powered by a progressive collective of journalists, creatives, strategists and business minds, Hybrid publishes five independent web brands with over 120 million visitors annually. Through these audiences, Hybrid provides innovative digital and creative services to the higher education and technology sectors. www.Hybrid.co

Available for immediate comment:

James Craven (Managing Director), UK: +44-117-244-3750 (GMT +1)

Clara Chooi (Managing Editor), Malaysia: +60-327-123-150 (GMT +8)