Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Hurley Announces First Global Brand Ambassador and Collaboration with Travis Barker: A Fusion of Music, Culture, and Style

This image opens in the lightbox

News provided by

Hurley

12 Nov, 2024, 14:00 GMT

Share this article

Share toX

Share this article

Share toX

NEW YORK, Nov. 12, 2024 /PRNewswire/ -- Hurley, the iconic surf and lifestyle brand, announces an exciting new collaboration with legendary drummer and producer Travis Barker. Known for his headline-grabbing performances and his unmistakable influence on music and pop culture, Barker's collaboration with Hurley marks a new chapter in the brand's celebration of creativity, the voice of sub-cultures and connection to the youth movement.

Continue Reading
This image opens in the lightbox
Hurley Announces First Global Brand Ambassador and Collaboration with Travis Barker: A Fusion of Music, Culture, and Style

Hurley and Barker's relationship dates back to the late 90'S when blink-182, the multi-platinum pop-punk band that redefined the music landscape, was first taking over the music scene. During the height of blink-182's rise, the band members were often seen wearing Hurley tees everywhere. The band quickly became synonymous with a new wave of pop-punk that dominated the airwaves and music festivals around the world; capturing the spirit of rebellion and freedom — values that Hurley has embodied since its inception in 1999. With Barker's explosive drumming at the core of their sound, he and the band, became a cultural phenomenon. 

More than just a partnership; this collaboration between Barker and Hurley is a reunion rooted in shared history and values. Both Hurley and Barker are known for disrupting the status quo and pushing creative boundaries, making this collaboration a natural fit. The capsule collection is inspired by Barker's bold and unmistakable style, as well as the undeniable connection between music, art, and surf culture that defines Hurley.

"I'm stoked to partner with Hurley again," said Barker, who is widely regarded as one of the most influential and recognizable drummers in the world. "We've come full circle. Hurley was there when blink-182 was just starting to dominate, and now, decades later, we get to collaborate in a way that reflects both of our evolutions."

Hurley continues to thrive as the leader in the surf, skate and lifestyle market. Hurley, a brand known for its innovative designs and premium quality lifestyle products, continues to be inspired by the passionate communities across surf, skate, art and music that empower self-expression. For 2025 and beyond, Hurley will continue to introduce limited edition capsules and collaborations with a dynamic range of remarkable talent and brand partners to create a platform for those groundbreakers and game changers across communities.

Joey Gabbay, CEO at Bluster Alliance, Hurley's parent company, shares Barker's sentiment, adding, "to partner with someone like Travis Barker who has done so much for music and culture is massive — but to have the synergy behind it as well, with Travis, truly embodies who we are as a brand and makes it even more special." 

For Spring 2025, the Hurley x Travis Barker collaboration will feature exclusive apparel and accessories featuring archival art, and custom graphics that reflect Barker's iconic style and knack for rebellion. The collection will be available for purchase at select retailers and online at Hurley.com – more details on the collection will be shared closer to launch.

ABOUT HURLEY
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and fueling the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world's best musicians, surfers, skateboarders, and more, growing into a global youth culture brand with roots sunk deep in beach lifestyle. Disruptive innovation is our unique blend of style and performance, and has Hurley sitting as the global benchmark for performance both in and out of the water. The world of Hurley can be found on www.Hurley.com, and our Facebook, Twitter, TikTok and Instagram are where our journeys are logged.

ABOUT TRAVIS BARKER
Travis Barker is an American musician and producer who has sold millions of records with his bands blink-182, Transplants, +44, and as a solo artist. Known to be one of the greatest drummers of all time, Barker has established himself as a uniquely versatile drummer, producer, and collaborator across multiple music genres including hip-hop, alternative rock, pop, Latin, dance, and country.

As a producer, he has produced number one albums for Machine Gun Kelly and most recently blink-182s album One More Time, released in Fall 2023 through Columbia Records. He also just completed a blink-182 Global World Tour which kicked off headlining Coachella Music Festival 2023 in North America and wrapped in the fall of 2024. His most current producing endeavor saw him back with Machine Gun Kelly and Jelly Roll for the chart-topping Lonely Road.

Aside from drumming and producing, his first memoir through Harper Collins titled "Can I Say" was a critically acclaimed New York Times bestseller. He has a reputable collection of other business ventures, equity partnerships and brand collaborations that include his record label DTA, along with his clothing and lifestyle brands, Famous Stars and Straps and DTA clothing. He is the founder of Barker Wellness and a partner in acclaimed vegan restaurant Crossroads Kitchen. He has collaborated with brands such as DC, Zildjian Cymbals, Buster & Punch, Liquid Death, Violife and Peloton to name a few. 

2024 has been an expansive year for Travis as he completed more music for blink-182, toured the world, and broadened his wellness brand with the launch of his 5K Run Travis Run while continuing to expand his diverse list of collaborations.

ABOUT BLUESTAR ALLIANCE, LLC
Founded by Joseph Gabbay and Ralph Gindi in 2006, Bluestar Alliance owns, manages, and markets, a portfolio of consumer brands that span across many points of distribution with a heavy emphasis on department store retail brands. With global retail sales over $9 billion, brands within the portfolio include Off-White, Hurley, Scotch & Soda, bebe, Elie Tahari, Kensie, Justice, Catherine Malandrino, Nanette Lepore, English Laundry, Brookstone, Joan Vass and Limited Too.

Media Contact:
Caesarine Novello
Vice President, Marketing
cnovello@bluestarall.com 

FOR TRAVIS BARKER
Jenni Weinman
Weinman@thecurrentco.com

Photo - https://mma.prnewswire.com/media/2551818/Hurley.jpg

Logo - https://mma.prnewswire.com/media/2551817/Hurley_Logo.jpg

Modal title

Also from this source

HURLEY UNVEILS FIRST-EVER GLOBAL BRAND AMBASSADOR CAMPAIGN FEATURING TRAVIS BARKER

HURLEY UNVEILS FIRST-EVER GLOBAL BRAND AMBASSADOR CAMPAIGN FEATURING TRAVIS BARKER

Hurley, the global apparel and lifestyle brand, and Travis Barker, the world-renowned drummer and producer, just lit the fuse on the most exciting...

More Releases From This Source

Explore

Music

Music

Entertainment

Entertainment

Fashion

Fashion

Retail

Retail

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.