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Huawei Showcases Leading Media Solutions


News provided by

Huawei

18 Sep, 2017, 12:21 GMT

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Running on Open Telekom Cloud with Sony and Harmonic at IBC 

AMSTERDAM, Sept. 18, 2017 /PRNewswire/ -- At IBC 2017 held in Amsterdam from 15th to 19th September, Huawei is showcasing high-end media solutions running on Open Telekom Cloud.

Huawei cooperated with T-Systems to showcase their partnerships with Sony, Harmonic, and IRT, by announcing the commercial availability of Sony's Media Backbone Hive and a successful technical onboard of Harmonic's VOS™ media processing platform on T-Systems Open Telekom Cloud. The Germany-based research institute IRT has successfully integrated its MXF Analyser tool in the Sony Media Backbone Hive platform. Open Telekom Cloud was launched by T-Systems in 2016 based on Huawei's FusionCloud and offers public cloud services.

Jiao Yuchang, Huawei's Chief Solution Architect for Open Telekom Cloud, said, "To change from CAPEX to OPEX, and to make business more agile, more and more media companies choose public cloud as new investment platforms. With partners like T-Systems, Sony, and Harmonic, Huawei will provide reliable, stable and affordable cloud services to help media customers quickly adapt to cloud transformation and better use cloud services."

"The news business keeps getting faster and more agile. Broadcasters and producers face challenge of keeping up with pace, while cutting costs at the same time," says Ralf Hulsmann, Head of Cloud Partner Ecosystem at T-Systems, Deutsche Telekom's corporate customers arm. "Since film production demands large computing capacities, the high-performance, flexible, scalable resources from the Open Telekom Cloud are perfect to face these challenges."

Cloud-based media solution from Sony

Sony's Media Backbone Hive is a highly-scalable, omni-media production system for news, implemented on T-Systems' Open Telekom Cloud. Instead of using expensive, complex equipment like broadcast vans, image mixers and playout servers, journalists can create content using web-based tools directly in the Open Telekom Cloud - providing multi-platform production for TV, web, mobile devices and social media.

Stuart Almond, Head of Marketing, Sony Professional Solutions Europe, says, "When you produce content online in the cloud, you're already where the young target audiences get their news. With the Open Telekom Cloud, we provide a universal tool that redefines production - including the economic aspects."

Distribute video content with Harmonic VOS Cloud

For the distribution of content to various channels, Harmonic, a market-leading specialist for cloud video delivery that can provide the solution of choice as Harmonic VOS media processing platform has been successfully deployed on the Open Telekom Cloud.

Bart Spriester, Senior Vice President, Video Products at Harmonic says, "Leveraging Harmonic VOS Cloud, Sony's Media Backbone Hive on the Open Telekom Cloud provides an efficient cloud-based method for complex workflows."

Bringing together the best of the cloud knowledge of Huawei and the media experience of partners, Huawei and its partners have reached a new level of cloud based media solutions to serve customers all over the world with an end-to-end solution for video production and broadcasting.

The Huawei Media Cloud Solution is already being used in film, television and communications media organizations in over 10 countries in Western Europe, Asia Pacific and other regions. The solution helps accelerate media customers' transformation into an all-inclusive, all-mobile, all-cloud media business. In Western Europe, Huawei helps France's TF1 TV Station construct a converged media cloud platform to improve program production efficiency.

IBC is the most influential and comprehensive industrial conference for the telecom industry in the world. It provides the highest-quality professional technical support and wide opportunities for business cooperation between industries in the innovation, management, or transmission domains, and has gained international recognition. Huawei's Exhibition Booth will be at Exhibition Hall 13 (A06), for more details, visit http://e.huawei.com/topic/ibc2017-en/index.html

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