Huawei Debuts Next Generation Intelligent Retail Solution in Europe

-- Leading the evolution to wireless malls around the world

FRANKFURT, Germany, Nov. 4, 2013 /PRNewswire/ -- Huawei, a leading global information and communications technology (ICT) solutions provider, recently launched its proprietary next generation intelligent retail solution in Europe during the Symphony EYC Event 2013 in Frankfurt, Germany. The intelligent retail solution is developed to help retailers enhance service offerings and improve customer shopping experience, featuring the integration of wireless technology, mobile device applications and location-based service to enable the evolution of the wireless mall.

Facing fierce competition from e-commerce, it is time for traditional retail industry to evolve. To regain attention from customers who have turned to online shopping, there is an urgent need for traditional retailers to enhance their service offerings and to improve customer shopping experience. At the same time, retailers also need to seek new ways to enhance operational efficiency and sustain profit growth. To address these challenges, Huawei's next generation intelligent retail solution customizes the latest ICT innovations for the retail industry, to feature wireless mall, store-box, all-in-one-cabinet and mall security.  This solution can be applied in large shopping malls, retail-chain-stores, headquarters and branch centers of large retail groups.

With the deployment of a campus WIFI network in the shopping mall, Huawei wireless mall solution enables shopping mall owners to integrate self-service options, such as inquiry for goods and check-out. At the same time, the staff in the mall can also use smartphones or tablet computers to provide instant service to customers with closer distance. As part of the wireless mall solution, and one of the most innovative retail-specific applications, the location-based service (LBS) jointly developed by Huawei and its partner can provide service including pinpointing the location of smartphone holders, offering shopping navigation, parked car finder, automatic e-coupon downloads and direct marketing services, among others.

"The intelligent retail solution is a testament of Huawei's customer-centric innovation and strength in the ICT field," said Mr. Andreas Neuherz, Director of Vertical Industry Solutions of Huawei in Western Europe. "In Europe, we are looking forward to working closely with local partners to help retailers enhance competitiveness and achieve operational efficiency with the deployment of efficient information and communication infrastructures."

Huawei intelligent retail solution has been deployed by retailers worldwide, including leading international franchise operator M. H. Alshaya Co. (Alshaya) from the Middle East, which has adopted Huawei network infrastructure at its headquarters, and leading Asian food store chain Amazing Oriental in the Netherlands, which has deployed Huawei's all-in-one cabinet solution in its data center.

About Huawei

Huawei is a leading global information and communications technology (ICT) solutions provider. We are committed to creating maximum value for telecom operators, enterprises and consumers by providing competitive solutions and services. Our products and solutions have been deployed in over 140 countries, serving more than one third of the world's population. For more information, visit Huawei online: www.huawei.com